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# Values That Don’t End as a Poster: A Discovery Sprint


- **Event:** World Congress 2026 Europe - Virtual Stage

## Recording

[Watch recording](https://www.wearedevelopers.com/videos/1945-values-that-don-t-end-as-a-poster-a-discovery-sprint)

## Description

Most companies don’t have a values problem — they have a translation problem. Leadership wants “our values”, HR runs a workshop, a beautiful poster appears… and then nothing changes. Hiring still feels inconsistent, managers interpret culture differently, and employees roll their eyes because the words don’t match reality.

In this session, I’ll share a step-by-step values discovery process that produces values people actually use: in hiring, feedback, promotions, and everyday decisions. It’s built for real constraints (distributed teams, limited time, competing stakeholder opinions) and focuses on outcomes, not slogans.

You’ll learn how to move from abstract words to observable behaviors, define anti-behaviors, collect a “proof library” so values are credible, and set up lightweight rituals that keep values alive without turning HR into the culture police.

## Speaker

### [Olga Dobzhynska](https://www.wearedevelopers.com/@olga-dobzhynska)

Employer Brand Team Lead at GR8_TECH


## Related talks at this congress

- [The Chief Joy Officer and Decoding High Performing Teams](https://www.wearedevelopers.com/events/world-congress-2026-europe-virtual-stage/sessions/1617-the-chief-joy) — Max Hunter
- [Less Is More: How Lagom and Agile Can Create Harmonious Workflows](https://www.wearedevelopers.com/events/world-congress-2026-europe-virtual-stage/sessions/1564-less-is-more-how) — Olha Pyvko
- [Stop Using the F Word When Hiring](https://www.wearedevelopers.com/events/world-congress-2026-europe-virtual-stage/sessions/1607-stop-using-the-f) — Mateja Terek
- [Selling Your Technical Vision | For Leaders and the Engineers Who Want to Become Them](https://www.wearedevelopers.com/events/world-congress-2026-europe-virtual-stage/sessions/1597-selling-your) — Anastasiia Shabalina