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# Inside Mercedes-Benz: 140 Years of Heritage meet AI


- **Date:** Thursday, Jul 9, 2026
- **Time:** 12:10–12:40 (30 min)
- **Room:** Stage 11
- **Event:** World Congress 2026 Europe

## Recording

[Watch recording](https://www.wearedevelopers.com/videos/100054-inside-mercedes-benz-140-years-of-heritage-meet-ai)

## Description

How do you turn AI into real enterprise value—beyond pilots and hype?

Mercedes-Benz shares lessons from operating AI at scale: across legacy systems, compliance constraints, and complex organizations. The key insight: tools don’t make you AI-native—architecture, culture, and leadership do.

## Speakers

### [Daniel Geisel](https://www.wearedevelopers.com/@daniel-geisel)

CEO Mercedes-Benz Tech Innovation
### [Jens Petersohn](https://www.wearedevelopers.com/@jens-petersohn)

CTO Mercedes-Benz Tech Innovation


## Related talks at this congress

- [From AI Assistance to Agentic Systems: Scaling Sovereign AI in Banking](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1075-from-ai-assistance) — Julia Koch, Markus Hacker
- [The Missing Layer Between Enterprise Data and AI Agents](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1328-the-missing-layer) — Jannis Eickenroth, Sebastian Klenke
- [High Quality AI Development](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1459-high-quality-ai) — David Tielke
- [AI Driven Development](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1381-ai-driven) — David Tielke