> Markdown version of [/events/world-congress-2026-europe/sessions/1088-the-integrated-ai](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1088-the-integrated-ai). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# The integrated AI experience: A New Paradigm in an Agentic World


- **Date:** Thursday, Jul 9, 2026
- **Time:** 14:10–14:40 (30 min)
- **Room:** Mainstage
- **Event:** World Congress 2026 Europe

## Recording

[Watch recording](https://www.wearedevelopers.com/videos/100093-the-integrated-ai-experience-a-new-paradigm-in-an-agentic-world)

## Description

When agents start acting on people's behalf, the customer is no longer the only one you are designing systems for. This panel asks what changes when products are built for agents as much as for humans, and what that means for brands and experience. A look at how the basics of commerce and product shift in an agentic world.

## Speakers

### [Loredana Crisan](https://www.wearedevelopers.com/@loredana-crisan)

Chief Design Officer of Figma
### [Markus Rautert](https://www.wearedevelopers.com/@markus-rautert)

CTO of adidas
### [Stefan Ostwald](https://www.wearedevelopers.com/@stefan-ostwald)

Co-founder of Parloa
### [Anna Heim](https://www.wearedevelopers.com/@anna-heim-2)

Freelance Reporter at TechCrunch


## Related talks at this congress

- [Creating Europe's AI Moment – Now or Never](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1058-creating-europe-s-ai) — Antonella Mei-Pochtler, Thomas Jarzombek, Thomas Saueressig, Jasper Bennink
- [From AI Assistance to Agentic Systems: Scaling Sovereign AI in Banking](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1075-from-ai-assistance) — Julia Koch, Markus Hacker
- [Physical AI: The Era of Intelligent Machines](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1164-physical-ai-the-era) — Clemens Wasner, Dr. Ramin Hasani, Vinesh Sukumar, Zohar Fox
- [The New Financial Stack: AI, Agents and Trust](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/991-the-new-financial) — Annabella Bassler, Daniele Tonella, Peter Bakenecker, Klaus Fiala