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# Your First Pitch Is to AI: How to Make Your Brand/Product Visible in the Age of Generative Search


- **Date:** Thursday, Jul 9, 2026
- **Time:** 15:05–15:10 (5 min)
- **Room:** Airstream 1
- **Event:** World Congress 2026 Europe

## Recording

[Watch recording](https://www.wearedevelopers.com/videos/100121-your-first-pitch-is-to-ai-how-to-make-your-brand-product-visible-in-the-age-of-generative-search)

## Description

Right now, someone is asking ChatGPT which company or product to trust in your category. If your brand isn't in that answer - you're invisible.

The search box has become a conversation. And in a conversation, there is no page two. AI names you - or it doesn't.

This talk introduces a new reality for founders and product builders: your first pitch is no longer to a customer. Your first pitch is to AI. Generative search has fundamentally changed how brands get discovered, trusted, and chosen - and most companies are completely unprepared for it.

Drawing on real results from deploying AI visibility infrastructure across B2B SaaS companies, this session covers:
- Why traditional SEO and content strategies fail in a generative AI world
- What "brand context for AI" means and how to build it
- How structured publishing across search, Reddit, LinkedIn, Quora, YouTube, and Trustpilot drives measurable AI visibility
- Case Study:  Snoika helped companies become visible in ChatGPT for their industry in 6 months with a 10x increase in AI answer appearances for another client in 16 weeks.

The winners of this decade will not just build the best products. They will build the brands AI can explain.

## Speaker

### [Anton Vedeshin, Ph.D.](https://www.wearedevelopers.com/@anton-vedeshin-ph-d)

Founder of Snoika


## Related talks at this congress

- [AI Search Insights from OtterlyAI: What We Tested, What Failed, and What Actually Works](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1127-ai-search-insights) — Klaus-M. Schremser
- [Marketing x Product: How We Stopped Gaslighting Each Other and Built AI Products That Actually Work](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1259-marketing-x-product) — Ariel Shulman, Yanay Sela
- [User 1st! Technology 2nd! Stop building AI nobody uses - start delivering real business outcomes](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1378-user-1st-technology) — Mateusz Gren, Peter Hock
- [Agentic employees in world's most downloaded FinTech app](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1133-agentic-employees-in) — Sasa Fajkovic