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# AI Search Insights from OtterlyAI: What We Tested, What Failed, and What Actually Works


- **Date:** Thursday, Jul 9, 2026
- **Time:** 15:30–16:00 (30 min)
- **Room:** Stage 1
- **Event:** World Congress 2026 Europe

## Recording

[Watch recording](https://www.wearedevelopers.com/videos/100133-ai-search-insights-from-otterlyai-what-we-tested-what-failed-and-what-actually-works)

## Description

The world of search is changing and AI searches (+LLMs) are helping businesses and people to find new products and services. ChatGPT, Claude and others are answering questions about which products to purchase. 
Businesses have to start monitoring their visibility in AI search and find new ways to optimize how they are shown against competitors. We are sharing our experiments and learnings in this market - what works, what failed and what we anticipate will happen in the future. 

## Speaker

### [Klaus-M. Schremser](https://www.wearedevelopers.com/@klaus-m-schremser)

CRO and Co-founder of OtterlyAI


## Related talks at this congress

- [Your First Pitch Is to AI: How to Make Your Brand/Product Visible in the Age of Generative Search](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1124-your-first-pitch-is) — Anton Vedeshin, Ph.D.
- [LLMs in the wild: Building an AI agent that survives production](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1363-llms-in-the-wild) — Steven Mi, Giampaolo Casolla
- [AI in Your Browser: Exploring Chrome's Built-In LLM](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1176-ai-in-your-browser) — Daniel Ostrovsky
- [AI in Recruiting: What Works, What Fails - Real Lessons from Office & Volume Hiring](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1036-ai-in-recruiting) — Barbara Kryslak