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# How to Attract & Retain in a fast moving environment


- **Date:** Thursday, Jul 9, 2026
- **Time:** 11:30–12:00 (30 min)
- **Room:** Airstream 2
- **Event:** World Congress 2026 Europe

## Recording

[Watch recording](https://www.wearedevelopers.com/videos/100045-how-to-attract-retain-in-a-fast-moving-environment)

## Description

In this session we will dive into some of the global demographical changes and how it could impact ability to attract & retain talent. 

The session will then explore how the LEGO Group is navigating these changes and what other companies could be focusing on to mitigate. 

## Speaker

### [Kent Frederiksen](https://www.wearedevelopers.com/@kent-frederiksen)

Vice President at The LEGO Group


## Related talks at this congress

- [The 2026 Talent Pivot: Essential Trends for an Evolving Workforce](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1092-the-2026-talent) — Bastian Eichler
- [How to Build a Culture of Sustainable High Performance](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1383-how-to-build-a) — Bianca Errigo
- [Building Organizations That Can Actually Adapt](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1361-building) — Anastasija Removic, Claudia Tattanelli, Kerstin Wagner, Nazim Ünlü
- [What if your HR software adapted to you, not the other way around?](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1449-what-if-your-hr) — Christian Voigt