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# Your People Are The Future Of Your Brand


- **Date:** Friday, Jul 10, 2026
- **Time:** 09:40–10:10 (30 min)
- **Room:** Stage 4
- **Event:** World Congress 2026 Europe

## Recording

[Watch recording](https://www.wearedevelopers.com/videos/100205-your-people-are-the-future-of-your-brand)

## Description

Trust in brand is declining, with 71% of people saying they trust them less than they did a year ago. In fact, while 90% of executives believe consumers trust their companies, only 30% of consumers actually do. 

So, who do people trust? People.

It has never been more evident that your people are the future of your brand. This session explores how brands can leverage the rise of personal branding to promote the people working within them to drive brand and business growth. 

## Speaker

### [Ash Jones](https://www.wearedevelopers.com/@ash-jones)

Founder of Great Influence


## Related talks at this congress

- [How to Build a Culture of Sustainable High Performance](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1383-how-to-build-a) — Bianca Errigo
- [You Can't Automate Trust — The Future of Recruiting is Still Human](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/979-you-can-t-automate) — Mahmoud Aly
- [Decode Your People: Using PCM to Build High-Performance Teams](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1206-decode-your-people) — Chris Redmond
- [Your First Pitch Is to AI: How to Make Your Brand/Product Visible in the Age of Generative Search](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1124-your-first-pitch-is) — Anton Vedeshin, Ph.D.