> Markdown version of [/events/world-congress-2026-europe/sessions/1231-why-developers](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1231-why-developers). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# Why Developers Abandon Your Product in the First 10 Minutes (And How to Stop It)


- **Date:** Friday, Jul 10, 2026
- **Time:** 09:40–10:10 (30 min)
- **Room:** Airstream 1
- **Event:** World Congress 2026 Europe

## Recording

[Watch recording](https://www.wearedevelopers.com/videos/100197-why-developers-abandon-your-product-in-the-first-10-minutes-and-how-to-stop-it)

## Description

You're losing developers before they ever see what your product can do. Not because your tech is bad, but because your first 10 minutes are designed wrong.

After auditing 50+ developer onboarding flows across DevTools, APIs, and platforms, I've found that most teams optimize for the wrong thing: completeness instead of activation. They build comprehensive docs when developers just want to know one thing: "Does this actually work?"

This talk breaks down the psychology of developer drop-off and shares a battle-tested framework for building onboarding that converts.

You'll learn:

- The "5-minute rule" and why most onboarding fails it
- How to run a friction log audit on your own product (with a template you can use immediately)
- The three silent killers in developer signup flows
- Real results: How one team cut time-to-first-success from 45 minutes to under 5, driving >75% higher conversions

Whether you're a founder, product manager, or engineer, you'll leave with a prioritized checklist of fixes you can ship this month.

## Speaker

### [Marcos Placona](https://www.wearedevelopers.com/@marcos-placona)

Founder at DevRel Bridge


## Related talks at this congress

- [ Your Code Is the Sales Team Now](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1448-your-code-is-the) — Marcus König
- [Stop Renaming Teams, Start Product Thinking: A PM's Guide to Platform-as-a-Product](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1033-stop-renaming-teams) — Dominik Schmidle
- [7 Ways to Fail at Building a Platform](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/987-7-ways-to-fail-at) — Michael Coté
- [Building 10x Organizations Using Modern Productivity Metrics](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1019-building-10x) — Justin Reock