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# Marketing x Product: How We Stopped Gaslighting Each Other and Built AI Products That Actually Work


- **Date:** Friday, Jul 10, 2026
- **Time:** 11:00–11:30 (30 min)
- **Room:** Mainstage
- **Event:** World Congress 2026 Europe

## Recording

[Watch recording](https://www.wearedevelopers.com/videos/100244-marketing-x-product-how-we-stopped-gaslighting-each-other-and-built-ai-products-that-actually-work)

## Description

This is not another kumbaya keynote. This is a raw, hilarious, high-speed collision between the two teams that are either building the future of AI - or quietly sabotaging each other with Slack messages and passive-aggressive Notion comments.

Join Yanay (CMO) and Ariel (CPO) from Bright Data - the company quietly powering half the AI internet with the largest web data infrastructure on the planet - for an unfiltered, tag-team keynote about what *really* happens when product and marketing are forced to co-parent AI products at scale.

What makes this talk different (and way more fun):
- Two execs on stage, roasting each other in real-time as they unpack what it takes to ship AI + data products that actually scale, make money, and do not burn your engineering team to the ground.
- Live reenactments of our biggest launch fails (including “The Feature That Marketing Launched Before It Existed” and “The Dashboard That Needed a Decoder Ring”).
- The secret playbook we built out of desperation, including rituals, documents, and inside jokes that now hold our GTM motion together like duct tape.
- Audience interactive bits: real-time polls, “who messed up here” scenarios, and “which team said this?” call-outs.
- Actual actionable takeaways: from alignment frameworks that do not suck, to how we de-risk GTM for technical AI products, to how we turn product telemetry into marketing gold (and vice versa).

Who it is for:
PMs and engineers who are done pretending this relationship is easy - and want to steal hard-earned lessons from a team that already fought the war and lived to meme about it.

Tone: 
Imagine if HBO made a series about B2B product launches. It is fast, funny, painful, and very real. Also, we promise to swear *only when necessary* and keep all graphs meme-friendly.

## Speakers

### [Ariel Shulman](https://www.wearedevelopers.com/@ariel-shulman)

Chief Product Officer of Bright Data
### [Yanay Sela](https://www.wearedevelopers.com/@yanay-sela)

Chief Marketing Officer of Bright Data


## Related talks at this congress

- [5 things I wish I hadn’t done building my AI agent](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1152-5-things-i-wish-i) — Shachar Azriel
- [What Production Knows: Closing the Loop Between AI Agents and the Systems They Build](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1470-what-production) — May Walter
- [The AI-Native Engineering Org: What’s Real, What’s Hype, What’s Next](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/975-the-ai-native) — Taroon Mandhana, Sebastian Kister
- [Agentic employees in world's most downloaded FinTech app](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1133-agentic-employees-in) — Sasa Fajkovic