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# Super scaling for the Super Bowl: How to survive 30 million users hitting your backend in 30 minutes


- **Date:** Friday, Jul 10, 2026
- **Time:** 16:20–16:50 (30 min)
- **Room:** Stage 2
- **Event:** World Congress 2026 Europe

## Recording

[Watch recording](https://www.wearedevelopers.com/videos/100356-super-scaling-for-the-super-bowl-how-to-survive-30-million-users-hitting-your-backend-in-30-minutes)

## Description

The Super Bowl attracts millions of viewers, and an unprecedented surge in ad traffic. One of adjoe partners secured an advertising slot, requiring us to be prepared for 30M users hitting our backend in less than an hour. We relied on load testing, application optimizations, pre-scaling and increased cloud quotas to withstand extreme loads. Learn how we scaled an ultra-resilient Golang backend to successfully handle traffic spike at one of the biggest events in the world.

## Speaker

### [Irina Branovic](https://www.wearedevelopers.com/@irina-branovic)

Tech Lead at adjoe


## Related talks at this congress

- [Multiple Apps, Millions of Users: Scaling React Native in Production](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1150-multiple-apps) — Milica Aleksic
- [Rate-limiting using eBPF and Istio: How to protect your SaaS customers from themselves](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1251-rate-limiting-using) — Jan Mensch
- [How building with AI can double the throughput of your engineering team](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1269-how-building-with-ai) — Brian Scanlan
- [3x Performance: A Humbling Journey](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1166-3x-performance-a) — Luca Trușcă