> Markdown version of [/events/world-congress-2026-europe/sessions/962-how-to-pitch](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/962-how-to-pitch). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# How to Pitch Innovation to Your CEO


- **Date:** Wednesday, Jul 8, 2026
- **Time:** 16:00–18:00 (120 min)
- **Room:** Room M3 (18 Seats)
- **Event:** World Congress 2026 Europe

## Description

Many innovations never make it to implementation. Storytelling skills and the right pitch can change that. Successful changemakers know this. As soon as they take responsibility for an innovation or transformation, creating a pitch is one of the first tasks they tackle. CEOs no longer just expect good execution of strategy. They are looking for convincing pitches with powerful stories and well-founded arguments. Whether it's for technology, CX, organizational or culture initiatives, successful pitches are based on the same principles and building blocks used by top changemakers in corporations, startups and politics alike. This universal framework for “How to Pitch Innovation like a Changemaker” can be learned in this workshop. As a proven approach, it has enabled numerous future makers to master communicative challenges.
Through real-life examples, Linda and Markus will give insights into tech storytelling, and compelling pitches to CEOs.

## Speakers

### [Linda Stauffenberg](https://www.wearedevelopers.com/@linda)

Strategic Advisor, Changemaker Coach and Co-founder of Experience One AG
### [Markus Stauffenberg](https://www.wearedevelopers.com/@markus-stauffenberg)

Co-founder of Experience One


## Related talks at this congress

- [HR Workshop - The Human Advantage: Storytelling in the Age of AI](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1147-hr-workshop-the) — Stefan Ganß
- [HR Workshop - The Human Advantage: Storytelling in the Age of AI](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1292-hr-workshop-the) — Stefan Ganß
- [Tech as a Profit Center – Maximizing P&L Impact by Research Funding and Capitalization](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1121-tech-as-a-profit) — Henriette Brune
- [Your First Pitch Is to AI: How to Make Your Brand/Product Visible in the Age of Generative Search](https://www.wearedevelopers.com/events/world-congress-2026-europe/sessions/1124-your-first-pitch-is) — Anton Vedeshin, Ph.D.