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# Shipping AI Features People Actually Use


- **Event:** World Congress 2026 North America

## Description

Every product now has AI features. Most of them go unused. Enterprises buy copilots that employees ignore, consumer apps ship AI that users try once, and roadmaps fill with capabilities nobody asked for. The gap between shipping AI and getting people to actually use it has become the defining product problem of the AI era. How teams decide which AI features to build, how they drive real adoption instead of demo applause, and what they killed along the way.

## Speakers

### [Ben Kus](https://www.wearedevelopers.com/@ben-kus)

CTO of Box
### [Eric Simons](https://www.wearedevelopers.com/@eric-simons)

CEO & Founder of Bolt.New 
### [Wayne Liu](https://www.wearedevelopers.com/@wayne-liu)

Chief Growth Officer and Americas President of Perfect Corp.


## Related talks at this congress

- [Why Buy Software When AI Can Build It?](https://www.wearedevelopers.com/events/world-congress-2026-north-america/sessions/1897-why-buy-software) — Lee Edwards, Mang-Git Ng, Richard Robinson, Yoel Sommer
- [Winning With AI](https://www.wearedevelopers.com/events/world-congress-2026-north-america/sessions/1898-winning-with-ai) — Neel Sundaresan, Wolfgang Platz
- [How AI Search Changes the Data Game](https://www.wearedevelopers.com/events/world-congress-2026-north-america/sessions/1856-how-ai-search) — Barr Moses, Jared Jordan, Saurabh Sharma
- [The Unit Economics of AI](https://www.wearedevelopers.com/events/world-congress-2026-north-america/sessions/1891-the-unit-economics) — Ed Huang, Jeremy Murray, John Malcolm, Stefan Lederer

## Watch remotely

Can’t make it to San José? Watch this session live with Pro. You also get:

- All full videos, bookmarks, and playlists
- World Congress livestreams

[See pricing](https://www.wearedevelopers.com/pricing)

## Links

- [Get tickets](https://www.wearedevelopers.com/world-congress-north-america/tickets)