> Markdown version of [/jobs/ext/1010798-social-media-specialist](https://www.wearedevelopers.com/jobs/ext/1010798-social-media-specialist). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # social media specialist - **Company:** North Carolina State University - **Location:** Raleigh, NC, United States - **Experience:** Experienced - **Salary:** $47,000.0 - $50,000.0 - **Contract:** Temporary contract - **Skills:** Digital Storytelling, WordPress - **Published:** June 9, 2026 - **Apply:** https://jobs.ncsu.edu/postings/231415 ## About the Role Bachelor's degree in a discipline related to the area of assignment; or an equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions. Preferred Qualifications * At least 2 years of marketing/communications experience in a professional setting managing social media accounts as the primary method of constituent engagement. * Experience working within a fast-paced environment. * 2+ years of experience producing multimedia content, including videos and graphics. * 2+ years of experience writing stories for web and/or print. * Experience using a content management system such as WordPress. Required License or Certification N/A Valid NC Driver's License required No Commercial Driver's License Required? No Recruitment Dates and Special Instructions, 4. * Do you have a bachelor's degree in a discipline related to the area of assignment; OR the equivalent combination of training and experience? + Bachelor's degree in a discipline related to the area of assigment + Equivalent combination of training and experience + None of the above ## Description The social media specialist is a highly visible role responsible for developing and managing the organic and paid social media presence and reputation of the NC State Wilson College of Textiles. This position serves as the primary voice of the college across platforms like Facebook, Instagram and LinkedIn, producing original, high-quality content (e.g., including photography and video) that showcases the college's research, student life and alumni success. By leveraging digital storytelling and platform-specific best practices, the social media specialist enhances brand-building efforts and supports critical recruitment and alumni relations goals. In collaboration with departmental leadership and University Communications, the social media specialist develops and oversees the execution of strategic digital initiatives aligned with the university's brand platform. This role involves managing the full lifecycle of content, from conceptualization and multimedia production to community management and performance analysis. The social media specialist acts as a subject matter expert, providing strategic guidance to stakeholders while ensuring all digital footprints remain engaging, consistent and representative of the college's prestige. Primary responsibilities include: * Lead the day-to-day management, content creation and community engagement for all official college social media channels. * Conceptualize, film and edit social media-first video content and photography to drive strategic communication priorities. * Plan, execute and optimize paid social media advertising campaigns to increase visibility with target audiences. * Analyze performance data and trends to provide regular reporting, insights and strategic recommendations for content optimization. * Manage the "pitch to publish" process for web stories, including interviewing subjects, drafting copy and building pages in WordPress. * Lead the Wilson College social media intern team. This includes hiring the interns, establishing their work schedule, and assigning projects and ensuring their timely completion. Other Responsibilities Other duties as assigned. ## Related Videos - [Personal Branding for Top HR Professionals](https://www.wearedevelopers.com/videos/1471-personal-branding-for-top-hr-professionals) - [Kill Your WordPress. Ship in Minutes. Win the SEO game.](https://www.wearedevelopers.com/videos/100083-kill-your-wordpress-ship-in-minutes-win-the-seo-game) - [Dizzy users close browsers: balancing creativity and accessibility](https://www.wearedevelopers.com/videos/803-dizzy-users-close-browsers-balancing-creativity-and-accessibility) - [Build Once, Switch Anytime: CMS Freedom with Astro Collections](https://www.wearedevelopers.com/videos/2050-build-once-switch-anytime-cms-freedom-with-astro-collections) - [Videogames: The Medium of the 21st Century](https://www.wearedevelopers.com/videos/1397-videogames-the-medium-of-the-21st-century) - [WeAreDevelopers LIVE - 11ty and a11y](https://www.wearedevelopers.com/videos/1822-wearedevelopers-live-11ty-and-a11y) ## Related Articles - [Starter Kit For Job Applications For Developers](https://www.wearedevelopers.com/magazine/7-starter-kit-for-job-applications-for-developers) - [System change: restart as developer?](https://www.wearedevelopers.com/magazine/39-system-change-restart-as-developer) - [How to Write a CV and Interview if You Don't Fully Qualify For The Job](https://www.wearedevelopers.com/magazine/183-how-to-write-a-cv-and-interview-if-you-don-t-fully-qualify-for-the-job) - [A call for Guest Writers for the WeAreDevelopers Magazine](https://www.wearedevelopers.com/magazine/648-a-call-for-guest-writers-for-the-wearedevelopers-magazine) - [The Best Job Search Websites of 2025](https://www.wearedevelopers.com/magazine/368-the-best-job-search-websites-of-2025) - [Where to Find Entry-Level Software Engineering Jobs](https://www.wearedevelopers.com/magazine/397-where-to-find-entry-level-software-engineering-jobs)