> Markdown version of [/jobs/ext/1119243-senior-digital-analyst](https://www.wearedevelopers.com/jobs/ext/1119243-senior-digital-analyst). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# Senior Digital Analyst

- **Company:** JDSPORTS
- **Location:** Unsworth, UK
- **Experience:** Expert
- **Contract:** Temporary contract
- **Skills:** Business Analytics Applications, Big Data, BigQuery, Data Presentation, Google Analytics, Standard Sql, Web Analytics, Web Platforms, Snowflake, Data Analytics
- **Published:** July 2, 2026
- **Apply:** https://uk.indeed.com/viewjob?jk=d0341b83f29dbcf0

## About the Role

Essential

 * Strong experience in fast paced digital analytics, ideally within eCommerce
 * Hands-on experience with web analytics tools (e.g. GA4)
 * Experience analysing paid media performance and digital channels
 * Solid SQL skills (or equivalent data querying capability)
 * Strong analytical and problem-solving skills with attention to detail
 * Ability to translate data into actionable insights
 * Good stakeholder communication skills

Desirable

 * Knowledge of attribution models and incrementality testing
 * Experience working with large datasets or cloud platforms (e.g. BigQuery, Snowflake)

Key Competencies

 * Strong analytical mindset
 * Commercial awareness
 * Curiosity and proactive problem-solving
 * Clear communication and data storytelling
 * Ability to work in a fast-paced, cross-functional environment, * Reliable and insightful outputs in place for trade and marketing channels
 * Clear contributions to improving marketing performance (e.g. ROAS, conversion)
 * Strong relationships with stakeholders
 * Consistent delivery of high-quality analysis and actionable recommendations

## Description

We are looking for a Senior Digital Analyst to support data-driven decision-making across our digital business here at the JD Group. This role will focus on delivering actionable insights, improving trading decisions, marketing performance, and supporting optimisation of the end-to-end customer journey.
You will work closely with marketing, trading, and product teams to analyse performance, identify opportunities, and enable continuous improvement through robust measurement and experimentation., Analytics & Insight

 * Deliver regular and ad hoc analysis on digital trading and marketing performance
 * Identify trends, risks, and opportunities across acquisition channels and onsite behaviour
 * Analyse customer journeys, funnels, and conversion performance to support growth initiatives
 * Translate data into clear recommendations for non-technical stakeholders

Performance Marketing Support

 * Analyse performance across channels (Paid Search, Paid Social, Display, Affiliates, SEO)
 * Support optimisation of key metrics such as CAC, ROAS, and conversion rate
 * Assist in evaluating marketing effectiveness, including attribution and incrementality approaches

Testing & Optimisation

 * Support a testing roadmap and execution across digital platforms
 * Analyse test results and provide clear recommendations on scaling or iteration
 * Promote a test-and-learn mindset across marketing and trading teams

Data & Tools

 * Ensure tracking accuracy and data quality in collaboration with engineering teams
 * Use analytics platforms (GA4) to monitor and diagnose performance

Stakeholder Collaboration

 * Partner with marketing, trading, and product teams to understand business needs
 * Present insights in a clear, concise, and commercially relevant way
 * Support senior analysts/managers in delivering larger strategic projects


## Related Videos

- [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail)
- [Alibaba Big Data and Machine Learning Technology](https://www.wearedevelopers.com/videos/37-alibaba-big-data-and-machine-learning-technology)
- [How Cisco embraced a DevOps culture within its network engineering team](https://www.wearedevelopers.com/videos/99-how-cisco-embraced-a-devops-culture-within-its-network-engineering-team)
- [Making Data Warehouses fast. A developer's story.](https://www.wearedevelopers.com/videos/302-making-data-warehouses-fast-a-developer-s-story)
- [How Data is Shaping our Games](https://www.wearedevelopers.com/videos/176-how-data-is-shaping-our-games)
- [Data Governance in the Era of AI](https://www.wearedevelopers.com/videos/1622-data-governance-in-the-era-of-ai)

## Related Articles

- [Data Analyst Salary in the UK](https://www.wearedevelopers.com/magazine/278-data-analyst-salary-in-the-uk)
- [Data Analyst Salary Germany](https://www.wearedevelopers.com/magazine/277-data-analyst-salary-germany)
- [Data Engineer Salary UK](https://www.wearedevelopers.com/magazine/253-data-engineer-salary-uk)
- [Best Companies to work for in London: Top 25 Companies in 2023](https://www.wearedevelopers.com/magazine/187-best-companies-to-work-for-in-london-top-25-companies-in-2023)
- [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies)
- [Data Analyst Salary in Switzerland](https://www.wearedevelopers.com/magazine/276-data-analyst-salary-in-switzerland)