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# Technical Program Manager - MarTech / Digital Experience Analytics

- **Company:** Capgemini
- **Location:** New York, NY, United States
- **Experience:** Expert
- **Salary:** $125,000.0 - $145,000.0
- **Contract:** Permanent contract
- **Skills:** Adobe Analytics, JavaScript (Programming Language), Adobe Experience Manager, Data Governance, Software Product Management, Akamai, Web Analytics, Deployment Automation, Web Technologies
- **Published:** July 2, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=2096d72d62ab7258

## About the Role

* 5+ years in Technical Program Management, Technical Product Management, or similar roles
 * Strong understanding of MarTech ecosystem and digital analytics platforms
 * Experience implementing or supporting digital experience / session replay / customer analytics platforms, such as:
*

 + Medallia DXA
 + Adobe Analytics / Adobe Experience Platform
 + Quantum Metric
 + FullStory
 + Glassbox
 + Tealeaf
(or similar platforms)

 * Solid technical foundation, including:
*

 + Web technologies (JavaScript, browser behavior, tagging, SDKs, instrumentation concepts)
 + Data and marketing analytics
 * Experience guiding engineering teams on integration patterns and implementation decisions
 * Ability to operate in enterprise-scale environments with multiple stakeholders and teams

Nice to Have

 * Experience with CDN architecture (Akamai or similar)
 * Familiarity with privacy masking, PII handling, and data governance
 * Experience evaluating or selecting MarTech platforms
 * Exposure to Voice of Customer (VoC) / customer feedback platforms

Key Positioning (Important - keeps funnel strong)

 * This role is best suited for a Technical TPM or Technical Product Manager with MarTech experience
 * Not a pure Project Manager (must have technical depth)
 * Not a deep hands-on Architect role (guidance vs. heavy design ownership)
 * Open to candidates with adjacent platform experience (Medallia not required)

## Description

We are seeking a Technical Program Manager with strong MarTech and digital analytics experience to lead an enterprise-wide implementation of a digital experience analytics platform (e.g., Medallia DXA or similar), along with the migration from a legacy platform.
This role combines technical program leadership, product thinking, and solution guidance-working closely with engineering teams to drive implementation, define integration approaches, and ensure successful adoption across the enterprise.
This is not a project coordinator role. The ideal candidate brings strong technical understanding, MarTech ecosystem experience, and the ability to guide engineering teams while influencing senior stakeholders., * Lead enterprise-wide rollout of a digital experience analytics platform across multiple application teams

 * Drive onboarding, adoption, and execution across large-scale, multi-team environments (50+ applications)
 * Manage migration from legacy tools (e.g., Tealeaf) to modern analytics platforms

Technical Guidance & Architecture Support

 * Provide technical guidance on web/mobile implementation, including instrumentation, tagging, and SDK integration
 * Advise engineering teams on integration patterns, deployment strategies, and implementation approaches
 * Support architecture decisions around data collection, session capture, masking, and platform design
 * Create and maintain technical documentation, integration guides, and best practices

MarTech & Platform Strategy

 * Evaluate platform capabilities and identify gaps in data capture and analytics
 * Conduct competitive analysis and tool comparisons to support decision-making
 * Recommend improvements and help build business cases for platform strategy

Stakeholder & Vendor Management

 * Act as a liaison between engineering, product, and business stakeholders
 * Partner with vendors to address technical issues, SLAs, and platform capabilities
 * Provide program updates, track progress, and manage stakeholder expectations

Governance & Execution

 * Support release coordination, onboarding processes, and production rollouts
 * Ensure compliance with privacy, data protection, and enterprise governance standards
 * Maintain documentation for architecture decisions and program status


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