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# Data Management Specialist

- **Company:** Hays Specialist Recruitment LLC
- **Location:** Atlanta, GA, United States
- **Experience:** Experienced
- **Salary:** $124,800.0 - $145,600.0
- **Contract:** Temporary contract
- **Skills:** Microsoft Word, Microsoft Excel, Artificial Intelligence, Customer Data Management, Microsoft PowerPoint, Salesforce.Com, Data Streaming, Data Management
- **Published:** July 2, 2026
- **Apply:** https://www.hays.com/job-detail/data-management-specialist-atlanta_1185055

## About the Role

* Bachelor's degree in Marketing or a related field
Experience

 * Minimum of 3 years of experience in:
 * Digital marketing
 * Data management
 * OR working with an advertising agency
 * Supplier-side experience is a strong plus
 * Experience working with:
 * First-party data
 * LiveRamp
 * Salesforce Ad Studio
 * Third-party data providers
 * LiveRamp
 * Salesforce Ad Studio or CDPs
 * First-party data environments
 * Third-party data providers
 * Supplier-side or agency experience is highly preferred
 * Knowledge of AI and its application to:
 * Re-envision marketing programs
 * Optimize use of AI in workflows and targeting
 * Strong understanding of digital media and audience segmentation
 * Supplier-side experience preferred
 * Strong organizational and analytical skills
 * Proactive mindset with the ability to prioritize effectively
 * High attention to detail
 * Proficiency in Microsoft Word, Excel, and PowerPoint

## Description

* The Data Management Specialist plays a critical role in enabling Our client to effectively leverage key data points to execute data-driven marketing initiatives.
This position supports a best-in-class data management team by handling audience requests and translating audience insights into actionable business planning that drives paid media performance.

 * Execute operational management of Our client global offline match partner (LiveRamp) and customer data management platform (Salesforce)
 * Fulfill audience requests for paid media campaigns and other marketing channels
 * Partner with Global Paid Media, AMER media teams, IT Product, and Customer Data teams to:
 * Manage data flow into MarTech and activation platforms
 * Ensure seamless campaign execution
 * Support and contribute to global audience strategy and segmentation planning
 * Analyze and refine audiences to improve:
 * Target segmentation
 * Brand persona development
 * Campaign performance
 * Monitor key performance indicators such as:
 * Match rates
 * Audience size, reach, and frequency
 * Ensure strict adherence to data privacy and compliance standards
 * Help drive AI enablement initiatives, identifying opportunities to optimize audience creation and activation using AI


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