> Markdown version of [/jobs/ext/115344-cxm-data-analyst](https://www.wearedevelopers.com/jobs/ext/115344-cxm-data-analyst). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # CXM Data Analyst - **Company:** Holley Inc. - **Location:** Nashville, TN, United States - **Contract:** Permanent contract - **Skills:** Microsoft Excel, A/B Testing, Google AdWords, Data Analysis, BigQuery, Data as a Services, Data Validation, Extract Transform Load (ETL), Data Mining, Data Warehousing, Database Queries, Decision Support Systems, Excel Formulas, Google Analytics, Multivariate Testing, Pivot Tables, Power BI, Salesforce.Com, SQL Databases, Tableau (Software), Web Analytics, Google Tag Manager, Data Processing, Freeform SQL, Snowflake, Adobe, Information Technology, Data Analytics, Data Management, Looker Analytics, Amazon Redshift - **Published:** May 14, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=389cec6f4f12db75 ## About the Role Do you have experience in Technical Proficiency?, Do you have a Bachelor's degree?, Education: Bachelor's degree in Analytics, Statistics, Computer Science, Mathematics, Economics, Marketing, or a related quantitative field preferred., * 3-5 years in data analysis, with strong preference for marketing analytics, market research, or campaign performance roles. * 1-3 years hands-on production-level SQL in Snowflake, BigQuery, Redshift, or similar modern cloud data warehouse. * Experience in automotive, high-consideration consumer goods, or DTC environments is a plus. Skills: * Advanced proficiency in Power BI (including DAX, data modeling, interactive dashboards); experience with Tableau or Looker also valued. * Strong SQL skills for complex querying and analysis. * Solid Excel expertise (pivot tables, advanced formulas, data manipulation). * Familiarity with web analytics (GA4 or Adobe), UTM tracking, Google Tag Manager, and CRM platforms (ideally Salesforce). * Understanding of digital marketing metrics (CPC, CPA, CTR, ROAS, CVR) and their business impact. * Excellent attention to detail, clear written/verbal communication, and ability to translate complex data into actionable insights. * Curiosity, proactive problem-solving, and comfort working independently while collaborating cross-functionally. Preferred Skills: * Experience with experimentation frameworks (A/B, geo-lift, multivariate). * Background in automotive aftermarket or performance markets. ## Description We are looking for a curious, detail-oriented Data Analyst, COE to join our growing analytics team at an exciting direct-to-consumer automotive performance company. Reporting to the Senior Manager of Data Analytics, this mid-level role combines hands-on reporting and dashboard work with deeper marketing analytics responsibilities - including experimentation, campaign optimization, and absorbing key data services to support the enterpise and divisional stakeholders. You will build reports, maintain dashboards, analyze channel and divisional performance, run analytical experiments, and help deliver actionable insights that drive strategic marketing and business decisions in a high consideration buying environment. This is an excellent opportunity to develop expertise in automotive DTC marketing analytics while taking ownership of high-impact deliverables., * Reporting & Dashboards Develop, Build, maintain, and quality-check recurring performance reports and custom dashboards in Power BI (or Tableau/Looker) for channel and divisional stakeholders, ensuring data is accurate, timely, and clearly presented to non-technical audiences. Design interactive visualizations and monitor automated reports for anomalies, flagging issues and investigating root causes. Assist in developing new reporting templates for new channels, campaigns, or initiatives. * Channel & Divisional Analysis Pull and analyze performance data across DTC channels (paid media, organic, email/CRM, website) and cross-channel sources - summarizing trends, identifying drop-offs in the funnel, and surfacing observations. Support divisional tracking by consolidating multi-source data for comparisons across product lines or regions. Help maintain channel attribution frameworks and conduct ad hoc analyses to answer stakeholder questions quickly. * Experimentation & Marketing Analytics Perform deep-dive analyses and experiments (A/B tests, geo-lift studies, multivariate testing) to measure marketing efficiency, campaign impact, and ROI across paid, owned, and offline tactics. Analyze customer behavior, transactional metrics, and campaign performance to recommend optimizations. * Data Management & Quality Write, optimize, and maintain complex SQL queries in Snowflake (or similar cloud warehouse) for reporting, experimentation, and decision support. Assist in ETL processes, data extraction/transformation from sources including Google Ads, Meta, GA4, Salesforce CRM, and internal systems. Perform regular data quality checks, support UTM/tagging QA, and maintain organized data assets and documentation. * Research & Insight Support Conduct market/competitive research to inform channel and divisional strategy. Support preparation of presentation materials for performance reviews, clearly communicating findings to non-technical audiences. Assist with A/B test setup, monitoring, and results summarization. ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Beyond Dashboards: Fixing Text-to-SQL with Semantic RAG](https://www.wearedevelopers.com/videos/2036-beyond-dashboards-fixing-text-to-sql-with-semantic-rag) - [3x Performance: A Humbling Journey](https://www.wearedevelopers.com/videos/100165-3x-performance-a-humbling-journey) - [Making Data Warehouses fast. A developer's story.](https://www.wearedevelopers.com/videos/302-making-data-warehouses-fast-a-developer-s-story) - [Data Analytics with Microsoft Fabric: End-to-End Use Case with Data Agents](https://www.wearedevelopers.com/videos/1547-data-analytics-with-microsoft-fabric-end-to-end-use-case-with-data-agents) - [Remote Driving on Plant Grounds with State-of-the-Art Cloud Technologies](https://www.wearedevelopers.com/videos/251-remote-driving-on-plant-grounds-with-state-of-the-art-cloud-technologies) ## Related Articles - [Data Analyst Salary in the UK](https://www.wearedevelopers.com/magazine/278-data-analyst-salary-in-the-uk) - [Highest Paying Tech Companies for Developers](https://www.wearedevelopers.com/magazine/220-highest-paying-tech-companies-for-developers) - [Data Analyst Salary Germany](https://www.wearedevelopers.com/magazine/277-data-analyst-salary-germany) - [Making Data Warehouses Fast: A Developer’s Story](https://www.wearedevelopers.com/magazine/107-making-data-warehouses-fast-a-developer-s-story) - [Data Analyst Salary in Switzerland](https://www.wearedevelopers.com/magazine/276-data-analyst-salary-in-switzerland) - [Data Analyst Salary Austria](https://www.wearedevelopers.com/magazine/275-data-analyst-salary-austria)