> Markdown version of [/jobs/ext/117208-lifecycle-manager](https://www.wearedevelopers.com/jobs/ext/117208-lifecycle-manager). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# Lifecycle Manager

- **Company:** Renmoney
- **Location:** Germany (Remote available)
- **Experience:** Experienced
- **Contract:** Permanent contract
- **Skills:** A/B Testing, Spreadsheets, Power BI, Mixpanel, Klaviyo Email and SMS Marketing
- **Published:** May 31, 2026
- **Apply:** https://de.indeed.com/viewjob?jk=629351c2d9168ce0

## About the Role

Do you have experience in Power BI?, * 4+ years in Lifecycle/CRM/Retention or Growth Marketing (fintech or financial services is a plus).

 * Proven hands-on experience with Customer.io or comparable platforms (Braze / Iterable / Klaviyo).
 * Analytical skills: ability to segment data, conduct basic analysis, and understand attribution; familiarity with analytics/BI tools (e.g., Mixpanel, PowerBI) and spreadsheets.
 * Excellent written English with copywriting and editorial ability for short- and long-form communications.
 * Solid project management, stakeholder communication, and cross-functional collaboration skills.

Nice to Have

 * Experience with mobile engagement, WhatsApp Business, and deliverability best practices.
 * Knowledge of experiment design and statistical interpretation.
 * Familiarity with attribution (e.g., AppsFlyer)
 * Understanding of the Nigerian consumer landscape.

## Description

We're looking for a hands-on Lifecycle Marketing Manager to build and scale data-driven customer journeys that activate, engage, and retain users across digital products and services. You'll own end-to-end campaign execution in Customer.io (or similar platforms), drive rigorous experimentation, and collaborate with Product, Data, and Growth teams to improve customer engagement, retention, and lifetime value.
What You'll Do

 * Own multi-channel lifecycle programs across email, push, SMS, WhatsApp, and in-app messaging - from onboarding through retention and win-back.
 * Develop segmentation frameworks (persona, behavioral, lifecycle stage) and trigger-based journeys that personalize communication at scale.
 * Build and operate campaigns in Customer.io (or similar platforms): journeys, data requirements, QA, frequency caps, and governance.
 * Run experimentation programs (A/B tests, multivariate tests, holdouts) to improve conversion, retention, engagement, and campaign ROI.
 * Measure and report performance metrics including cohort retention, funnel conversion, attribution, and campaign effectiveness; maintain clear dashboards and actionable insights.
 * Collaborate cross-functionally with Product, Data, Growth, and Operations teams to align messaging, improve data quality, and support business goals.
 * Write and edit channel-ready copy and provide clear briefs to content/design teams while maintaining tone of voice and communication standards.
 * Maintain operational excellence in CRM processes: naming conventions, event/attribute hygiene, deliverability, and preference management.


## Related Videos

- [The retention flywheel: designing products people don’t want to leave](https://www.wearedevelopers.com/videos/1423-the-retention-flywheel-designing-products-people-don-t-want-to-leave)
- [Beyond Dashboards: Fixing Text-to-SQL with Semantic RAG](https://www.wearedevelopers.com/videos/2036-beyond-dashboards-fixing-text-to-sql-with-semantic-rag)
- [Bringing the power of AI to your application.](https://www.wearedevelopers.com/videos/1010-bringing-the-power-of-ai-to-your-application)
- [Would You Buy Your Own HR? A Product Mindset for People Leaders](https://www.wearedevelopers.com/videos/1874-would-you-buy-your-own-hr-a-product-mindset-for-people-leaders)
- [REST, GraphQL, gRPC, and more: A comparison of modern API styles](https://www.wearedevelopers.com/videos/100247-rest-graphql-grpc-and-more-a-comparison-of-modern-api-styles)
- [Beyond Autocomplete: Local AI Code Completion Demystified](https://www.wearedevelopers.com/videos/961-beyond-autocomplete-local-ai-code-completion-demystified)

## Related Articles

- [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies)
- [Where to Find German Tech Jobs](https://www.wearedevelopers.com/magazine/366-where-to-find-german-tech-jobs)
- [Upgrading from SMS: What Devs Should Know About WhatsApp and RCS](https://www.wearedevelopers.com/magazine/580-upgrading-from-sms-what-devs-should-know-about-whatsapp-and-rcs)
- [Fully Remote Software Engineer Jobs](https://www.wearedevelopers.com/magazine/447-fully-remote-software-engineer-jobs)
- [Finding Jobs in Germany](https://www.wearedevelopers.com/magazine/375-finding-jobs-in-germany)
- [Find a Developer Job: 12 Best Job Sites For Developers](https://www.wearedevelopers.com/magazine/165-find-a-developer-job-12-best-job-sites-for-developers)