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# CRM & Marketing Automation Manager

- **Company:** Whirlpool & Living GmbH
- **Location:** Achim, Germany
- **Contract:** Permanent contract
- **Skills:** Google AdWords, Artificial Intelligence, Data Analysis, Zoho Office Suite, Klaviyo Email and SMS Marketing, Shopware, Webhooks
- **Published:** July 4, 2026
- **Apply:** https://de.indeed.com/viewjob?jk=d6d39bd0d8c38e88

## About the Role

* Mehrjährige Praxis mit CRM-Tools (Workflows, Webhooks, Integrationen)
 * Klaviyo oder vergleichbares E-Mail-Automation-Tool
 * Verkaufsstarke Kommunikation. Zielgruppengerecht, ohne Werbedeutsch
 * Erfahrung mit KI-gestützter Automation ist ein klares Plus
 * Daten sind dein Werkzeug, nicht dein Feind: Segmentierung, Lead-Scoring, Dashboards
 * Strukturiert, eigenverantwortlich, Schnittstellenmensch zwischen Marketing und Vertrieb
 * Multichannel-Erfahrung (Online + Messe + Filiale) ist ein Bonus

## Description

* Betreuung und Ausbau unseres CRM-Systems Zoho
 * Segmentierung, Pipelines, Automationen, KI-gestützte Workflows
 * Bauen von Newsletter-Strecken in Klaviyo, Lead Pflege (Nurturing), After-Sales, Reaktivierung
 * Verzahnen der Shopware: Kaufhistorie, Warenkorbabbrecher, Cross-/Upselling-Workflows Automatisieren des Lead-Routings: Google Ads, Meta Lead Ads, Messen, Showroom
 * sauber in Zoho
 * Reportings in Zoho Analytics: CPL, Lead-to-Termin-Rate, ROAS, MROI


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