> Markdown version of [/jobs/ext/1183531-category-developer-united-diageo-team](https://www.wearedevelopers.com/jobs/ext/1183531-category-developer-united-diageo-team). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Category Developer - United/Diageo Team - **Company:** Breakthru, LLC - **Location:** Ridgeland, SC, United States - **Experience:** Experienced - **Contract:** Permanent contract - **Skills:** Cascading Style Sheets (CSS), PC Tools, Microsoft Office, Presentation Programs - **Published:** July 4, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=374ff5792d554b1e ## About the Role * Bachelor's degree in related field and/or equivalent training and work experience * Minimum of 3 years in sales or industry related experience * Deep knowledge of category or responsibility that this role will support * Must have a valid driver's license and be able to operate a motor vehicle * Proficient PC skills using MS Office and other various computer programs including presentation software * Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills * Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines * Analytic and Reporting skills * Utilize sound judgement and problem-solving skills * Ability to work in fast-paced, high-volume, team environment Preferred Qualifications: * 5 years' experience in industry or related and category expertise experience; such as: + CSS Certification or WSET Spirits level 2; or + Category specific certifications (Whiskey or Tequila) * On-premise/hospitality experience * Strong understand or background of consumer engagement mechanics Physical Requirements: * While performing the duties of this job, the employee is regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone * Required to be able to operate a motor vehicle and possess a driver's license. Competencies: * Accountable for results which impact the department. * Selects best option from a set of defined procedures/ solutions using common sense and experience of similar situations. ## Description The Category Developer is the sales lead for their assigned portfolio within a targeted account base. They are focused against increasing share and velocity of their assigned commodity using tactics that help sell-in the right brands to customers and sell-out to consumers via planning and execution of brand activations. This role must maintain strong relationships with the key stakeholders/gatekeepers of the supplier accounts and be the 'go-to' consultant for the accounts. The Category Developer will be active with in-market events and education. Our Category Developers will be required to participate in a two-week 'in-person' Academy Category Training., Drive and delivery on sales and marketing goals of assigned category and brands * Serve as the expert and resource for the division or group in developing beverage and marketing strategies and plans for growth of assigned category. * Research trends, category, and portfolio to ensure that the group or division and company meet supplier goals as established. * Present new products and beverage offerings and conduct monthly business reviews. * Plan high-end consumer activations within key accounts to elevate category awareness based on customer needs. * Drive real time market insights to inform, apply, unlock and accelerate growth. * Lead, organize, report, field intel and insights for assigned territory and categories. Collaborate with on-premise & retail sales teams, developing creative solutions to help drive business and growth in assigned categories across their assigned territory * Develop and deliver training modules to the sales team, customer, and supplier regarding sales trends * Determines specific areas in which the category has opportunity for growth (Territories, Accounts, etc) * Establishes merchandising objectives relative to brand priority for each account by understanding company priorities and defining POS needs to the supplier * Focus on increasing share and velocity of assigned category. * Ownership of account plan and execution based on brand plans * Obtains appropriate distribution of category throughout account base by presenting and selling based on the brands' features and benefits * Conduct staff educations and building of the category. Maintain and build strong relationships with the key stakeholders/gatekeepers of the assigned accounts * Participate in supplier and category specific work-with sales calls. * Attend educational workshops, reviewing professional publications, establishing personal networks to build and maintain industry knowledge. * Maintains customer confidence and protects operations by keeping information confidential. * Maintains a safe and clean working environment by complying with procedures, rules and regulations. Other duties, as assigned by the jobholder's supervisor, may also be required. ## Related Videos - [You’re a great coder? That alone won’t get you far: The soft skills secret in IT success](https://www.wearedevelopers.com/videos/1076-you-re-a-great-coder-that-alone-won-t-get-you-far-the-soft-skills-secret-in-it-success) - [Wolfenstein 3D Postmortem](https://www.wearedevelopers.com/videos/525-wolfenstein-3d-postmortem) - [101 brilliant things of C++](https://www.wearedevelopers.com/videos/181-101-brilliant-things-of-c) - [The user in the eye of the Cargo1492 storm](https://www.wearedevelopers.com/videos/96-the-user-in-the-eye-of-the-cargo1492-storm) - [WeAreDevelopers LIVE - Demo Time, Live Coding, End-to-End Testing and more](https://www.wearedevelopers.com/videos/1713-wearedevelopers-live-demo-time-live-coding-end-to-end-testing-and-more) - [Tackling Complexity With Functional Programming And Kotlin](https://www.wearedevelopers.com/videos/705-tackling-complexity-with-functional-programming-and-kotlin) ## Related Articles - [UK Business Culture and Etiquette](https://www.wearedevelopers.com/magazine/326-uk-business-culture-and-etiquette) - [What’s the Difference between a Junior, Mid, and Senior Developer?](https://www.wearedevelopers.com/magazine/238-what-s-the-difference-between-a-junior-mid-and-senior-developer) - [A call for Guest Writers for the WeAreDevelopers Magazine](https://www.wearedevelopers.com/magazine/648-a-call-for-guest-writers-for-the-wearedevelopers-magazine) - [Promotion Interview Questions: How to Answer and Get the Job](https://www.wearedevelopers.com/magazine/413-promotion-interview-questions-how-to-answer-and-get-the-job) - [Why Attend a Developer Event in 2026?](https://www.wearedevelopers.com/magazine/688-why-attend-a-developer-event-in-2026) - [How to Write a CV and Interview if You Don't Fully Qualify For The Job](https://www.wearedevelopers.com/magazine/183-how-to-write-a-cv-and-interview-if-you-don-t-fully-qualify-for-the-job)