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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Social Media Specialist, Military Division - **Company:** CrossCountry Mortgage - **Location:** Fort Walton Beach, FL, United States - **Experience:** Experienced - **Contract:** Permanent contract - **Skills:** Artificial Intelligence, Automation of Marketing, Workflow Management Systems, Performance Monitor, Hubspot, Airtable - **Published:** July 8, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=6d358746732dcf40 ## About the Role * 2+ years of experience in digital marketing, social media strategy, paid social, or influencer marketing. * Military or veteran experience is a plus but not required. * Experience in mortgage, VA loans, real estate, financial services, or military recruiting, preferred. * Advanced understanding of targeting and engaging military and veteran audiences. * Familiarity with CRM workflows and lead tracking (e.g., Airtable, HubSpot, or similar). * Familiarity with VA loan basics, underwriting, and compliance, preferred. * Knowledge of AI tools for marketing automation and workflow optimization, preferred. * Skilled in written communication and effective collaboration across marketing, loan officers, and underwriting teams. * Skilled in using data and analytics to evaluate campaign performance and inform optimization strategies. ## Description The Social Media Specialist, Military Division, serves as the strategic lead for all military and veteran-focused social media initiatives. This role is responsible for developing audience strategies and monitoring lead performance metrics. This role ensures that all messaging aligns with applicable VA loan guidelines and compliance standards. The Social Media Specialist, Military Division, works closely with the Sr. Director of Marketing and Marketing Manager to create content that translates strategic direction into effective, on-brand, compliant, and results-driven social media execution., * Define the messaging strategy for service members, veterans, and military spouses. * Research and identify key needs, challenges, and topics that resonate with military and veteran audiences related to VA loan programs. * Translate VA loan benefits and underwriting concepts into clear, audience-friendly messaging. * Manage Facebook/Instagram posts and messaging, targeting military and veteran audiences. * Set campaign objectives, KPIs, and audience segments. * Identify military and veteran social media influencers. * Coordinate influencer content, incentives, and campaign timelines. * Build relationships with military communities online and manage community engagement strategy. * Ensure all military-focused messaging aligns with mortgage/VA loan compliance. * Collaborate with loan officers and underwriting to verify accuracy of VA loan content. * Maintain brand and compliance guidelines for campaigns and influencer partnerships. * Track and report on key performance indicators (KPIs), including lead volume, conversion rates, CTR, CPC, cost per lead, and ROI; optimize campaigns continuously. * Develop and maintain weekly and monthly reports on campaign performance and lead attribution. * Recommend strategy changes based on data and audience feedback. * Provide clear direction on content needs, angles, and campaign requirements. * Share campaign briefs, scripts, and messaging guidance for content creation. * Review drafts and provide feedback to ensure alignment with strategy and compliance. * Create and schedule all content on all platforms and monitor performance. ## Related Videos - [The Vonage Trivia Voyage: Quiz Your Way to the Top!](https://www.wearedevelopers.com/videos/761-the-vonage-trivia-voyage-quiz-your-way-to-the-top) - [Integrate your Cognitive Assistant with 3rd-party DBs and software](https://www.wearedevelopers.com/videos/249-integrate-your-cognitive-assistant-with-3rd-party-dbs-and-software) - [Automate everything via NodeJS and Puppeteer](https://www.wearedevelopers.com/videos/322-automate-everything-via-nodejs-and-puppeteer) - [HR ROBO SAPIENS: Decoding AI Agents and Workflow Automation for Modern Recruitment](https://www.wearedevelopers.com/videos/1470-hr-robo-sapiens-decoding-ai-agents-and-workflow-automation-for-modern-recruitment) - [Recruiting with Soul & Smarts](https://www.wearedevelopers.com/videos/1477-recruiting-with-soul-smarts) - [Techies vs. Suits: Decoding the Distinct Paths to Startup Success in Europe and the US](https://www.wearedevelopers.com/videos/826-techies-vs-suits-decoding-the-distinct-paths-to-startup-success-in-europe-and-the-us) ## Related Articles - [13 AI Tools You Have to Try](https://www.wearedevelopers.com/magazine/219-13-ai-tools-you-have-to-try) - [Is Software Engineering Over-Saturated?](https://www.wearedevelopers.com/magazine/418-is-software-engineering-over-saturated) - [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production) - [Highest Paying Tech Companies for Developers](https://www.wearedevelopers.com/magazine/220-highest-paying-tech-companies-for-developers) - [Dev Digest 132 - Binging WADFlix?](https://www.wearedevelopers.com/magazine/473-dev-digest-132-binging-wadflix) - [WebMCP: Empowering Agents as First-Class Citizens of the Web](https://www.wearedevelopers.com/magazine/696-webmcp-empowering-agents-as-first-class-citizens-of-the-web)