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# Media Analyst I

- **Company:** Mindgruve, LLC
- **Location:** Nashville, TN, United States (Remote available)
- **Experience:** Experienced
- **Contract:** Permanent contract
- **Skills:** Google AdWords, Customer Data Management, Data Integration, Tools for Reporting
- **Published:** July 9, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=1792f38b9539db36

## About the Role

* Bachelor's degree in Marketing, Advertising, Business, Statistics, Economics, Communications, or a related field
 * 3-5 years of experience in media analytics, digital marketing, advertising, marketing research, or a related discipline
 * Experience working in an advertising agency or relevant brand environment
 * Familiarity with media platforms such as Google Ads, Meta, LinkedIn, TikTok, DV360, The Trade Desk, or similar
 * Understanding of attribution methodologies, customer journey analysis, and media measurement frameworks

## Description

* Monitor and analyze campaign performance across paid media channels
 * Partner with the analytics team to develop and update recurring reports, dashboards, and performance summaries for internal stakeholders and clients
 * Track key performance indicators (KPIs) including reach, frequency, impressions, engagement, traffic, conversions, ROAS, ROI, and customer acquisition metrics.
 * Ensure accuracy and consistency of campaign data across platforms
 * Identify trends, patterns, and opportunities within campaign and customer data
 * Analyze media performance across channels including paid search, social media, display, video, CTV, audio, emerging, and traditional media.
 * Partner with the analytics team to identify client growth opportunities through attribution and incrementality measurement initiatives
 * Utilize analytics and reporting tools to gather, organize, and interpret campaign data
 * Maintain reporting templates and dashboards to improve efficiency and consistency
 * Support client meetings with performance updates and analytical insights when needed
 * Present findings and recommendations in a clear, concise manner to internal and client stakeholders
 * Support data integration efforts between media platforms, CRM systems, and analytics environments
 * Evaluate historical campaign performance to support future planning decisions
 * Contribute to forecasting, budget allocation, and performance modeling exercises
 * Help validate media plans against campaign objectives and business goals


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