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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Director, App Acquisition & Lifecycle Marketing - **Company:** Kayak Software Corporation - **Location:** Miami, FL, United States - **Experience:** Expert - **Salary:** $155,000.0 - $165,000.0 - **Contract:** Permanent contract - **Skills:** A/B Testing, Data Analysis, App Store (IOS), Push Technology, Mobile Application Software, Web Platforms, Web Traffics - **Published:** July 9, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=ae0e752a6215ef6b ## About the Role * 8+ years of experience in growth marketing, CRM, lifecycle marketing, or mobile app marketing. * Proven track record managing high-performing engagement and acquisition programs at scale. * Deep expertise in CRM channels including email and push notifications. * Strong understanding of mobile app ecosystems, app growth strategy, and performance marketing. * Experience owning paid acquisition and re-engagement campaigns across major digital platforms. * A data-informed approach to decision-making - you're comfortable analyzing campaign metrics, running experiments, and using insights to guide strategy. * Familiarity with lifecycle marketing platforms (e.g., Braze, Iterable, Leanplum, Airship) and mobile measurement tools (e.g., Adjust, AppsFlyer, Branch). * Proven experience building and leading CRM, lifecycle, or growth marketing teams. * Strong communication skills, with the ability to present strategies and results clearly to both technical and non-technical audiences. * Bachelor's degree or equivalent professional experience., * Experience in travel, e-commerce, or consumer technology. * Familiarity with A/B testing and experimentation frameworks for lifecycle or acquisition programs. * Experience working with globally distributed teams or across multiple markets. * Knowledge of privacy regulations and their impact on lifecycle marketing and mobile attribution. ## Description * Define and lead KAYAK's lifecycle marketing strategy and CRM efforts as a key lever for app performance - partnering with lifecycle specialists on email, push notifications, and in-app messaging to drive activation, repeat usage, and retention for acquired users; ensuring communications are timely, relevant, and personalized. * Lead and scale KAYAK's global app acquisition strategy, owning the end-to-end app growth funnel from awareness and install through to first booking - with a strong emphasis on volume, user quality, and cost efficiency. * Design and execute multi-channel paid app acquisition programs (e.g., across search, social, and other app networks), defining clear KPIs and optimization frameworks to drive sustainable growth. * Own and evolve the "Get the App" (GTA) and web-to-app journey, partnering with Product and Engineering to improve deep linking, on-site placements, and conversion from web traffic into installs. * Oversee App Store Optimization (ASO) across iOS and Android, improving organic discoverability, rankings, and store conversion in collaboration with Creative and Product teams. * Define and align app growth targets and forecasts with Commercial Marketing and Finance, creating a clear view of channel performance, budget needs, and expected returns. * Build, mentor, and lead a high-performing team (including specialists across app acquisition and lifecycle), setting clear goals, providing regular feedback, and creating growth opportunities that help each person do their best work. * Collaborate cross-functionally with Brand Marketing, Product, Engineering, Analytics, and regional marketing teams to ensure app acquisition and lifecycle plans are aligned with broader brand, product, and commercial priorities. * Partner closely with Analytics and Data Science to refine measurement and attribution (e.g., CPI, CAC, ROAS, LTV, payback), run experiments, and translate insights into actionable recommendations for senior leadership. * Stay current on platform changes, privacy developments, and industry best practices in mobile growth, bringing new ideas into the roadmap and helping KAYAK maintain a competitive edge in app marketing. ## Related Videos - [How to Build a Monetization Strategy Based on User's in-app Behavior](https://www.wearedevelopers.com/videos/174-how-to-build-a-monetization-strategy-based-on-user-s-in-app-behavior) - [Bringing the power of AI to your application.](https://www.wearedevelopers.com/videos/1010-bringing-the-power-of-ai-to-your-application) - [Extensionator - Rise of the Chromium](https://www.wearedevelopers.com/videos/119-extensionator-rise-of-the-chromium) - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [The Innovation Formula: Fast Prototyping, Data Analysis, and Real User Insights](https://www.wearedevelopers.com/videos/1421-the-innovation-formula-fast-prototyping-data-analysis-and-real-user-insights) - [WeAreDevelopers LIVE - Web Performance in an AI World](https://www.wearedevelopers.com/videos/2130-wearedevelopers-live-web-performance-in-an-ai-world) ## Related Articles - [A Guide to Choosing the Right Tools for App Developers](https://www.wearedevelopers.com/magazine/391-a-guide-to-choosing-the-right-tools-for-app-developers) - [Cross Platform Mobile Development Frameworks to Use in 2025](https://www.wearedevelopers.com/magazine/404-cross-platform-mobile-development-frameworks-to-use-in-2025) - [8 No-Code App Builders](https://www.wearedevelopers.com/magazine/300-8-no-code-app-builders) - [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies) - [Highest Paying Tech Companies for Developers](https://www.wearedevelopers.com/magazine/220-highest-paying-tech-companies-for-developers) - [Basic And Advanced Networking in Dart and Flutter](https://www.wearedevelopers.com/magazine/112-basic-and-advanced-networking-in-dart-and-flutter)