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# Paid Social Specialist (Buying)

- **Company:** Ziff Davis
- **Location:** United States (Remote available)
- **Experience:** Experienced
- **Salary:** $80,000.0 - $100,000.0
- **Contract:** Permanent contract
- **Skills:** Microsoft Excel, Ad Management, Artificial Intelligence, Big Data, Data Integrity, Facebook Ads Manager
- **Published:** July 9, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=03951b72fe2ef5f8

## About the Role

* Experience: 2-3 years of hands-on paid social buying, preferably in-house at a publisher or at a performance agency.
 * Platform Mastery: Advanced expertise in Meta Ads Manager. Familiarity with TikTok or other paid social platforms is a significant plus.
 * Analytical Rigor: Proficiency in Excel/Google Sheets and AI tools; comfort working with large datasets to find conversion trends and translate them into next steps.
 * Affiliate Familiarity: Understanding of affiliate dynamics (EPC, revenue-share models, third-party tracking) is highly preferred.
 * Education: Bachelor's degree in Marketing, Finance, Economics, or a related quantitative field.

## Description

We are seeking two Paid Social Specialists to run our Social Commerce business. Each owns a distinct part of the funnel - one focused on media buying and spend allocation, the other on creative testing and iteration - but both are accountable to the same performance outcomes and work closely together to drive affiliate commerce growth. Both sit on the same performance marketing pod and operate as peers., * Media Buying & Execution: Manage end-to-end campaign setup on Meta (our starting platform), with expansion to TikTok and additional channels as the program grows. Ensure flawless technical execution and adherence to naming conventions.

 * Technical Optimization: Continuously tune bidding strategies and budget distribution to hit aggressive ROAS targets.
 * Data Integrity: Own tracking infrastructure and UTM parameters, ensuring every click and conversion is accurately attributed.
 * Performance Analysis: Monitor CTR and CVR trends daily, identify technical friction in the funnel, and bring data-backed campaign concepts to your Creative counterpart.
 * Funnel Maintenance: Work with the Creative Specialist to keep traffic routing correctly to custom-built landing pages and tracking signals firing back to the platforms.
 * Strategic Collaboration: Act as a strategic peer in the pod, bringing technical wins (e.g., a creative that's scaling and merits iteration) to a daily data-sharing session that shapes the next round of production.


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