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# Content Marketing Specialist Healthcare

- **Company:** CrossCast
- **Location:** Kortrijk, Belgium (Remote available)
- **Contract:** Temporary contract
- **Skills:** Artificial Intelligence, Automation of Marketing, Marketo, E-books
- **Published:** July 10, 2026
- **Apply:** https://be.indeed.com/viewjob?jk=81be38819af5503d

## About the Role

* Bachelor of master in marketing, communicatie, journalistiek, life sciences of gelijkwaardig door ervaring
 * Ruime ervaring in B2B contentmarketing, copywriting of marketingcommunicatie, bij voorkeur in een healthcare-, medtech- of andere complexe technische context
 * In staat complexe klinische en technische materie te vertalen naar duidelijke content voor verschillende doelgroepen
 * Uitstekende schrijf-, redactie- en storytellingvaardigheden in het Engels
 * Vlot in de omgang met AI-tools voor contentcreatie, met oog voor feitencheck en validatie van bronnen
 * Ervaring met samenwerken met subject matter experts, sales en regulatoire stakeholders
 * Georganiseerd, proactief en in staat meerdere contentprojecten parallel te beheren
 * Ervaring met marketing automation (bv. Marketo) is een plus

## Description

* Ontwikkelen en onderhouden van marketingcontent voor het healthcare-portfolio: website copy, white papers, e-books, brochures, blogs en persberichten
 * Vertalen van klinische waardeproposities en klantinzichten naar heldere, doelgroepgerichte content
 * Uitwerken van content voor digitale campagnes, met consistente boodschap over kanalen heen
 * Creëren en coördineren van social media content (LinkedIn, YouTube), inclusief posts en video scripts
 * Ondersteunen van webinars: contentlijnen bepalen, promotietekst voorbereiden, content herwerken tot follow-up materiaal
 * Samenwerken met product marketing, product management en sales om contentnoden doorheen het volledige salestraject in te vullen
 * Bijdragen aan thought leadership via klantverhalen, markttrends en klinische inzichten
 * Bewaken van tone of voice, brandguidelines en regulatoire vereisten bij alle content


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