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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Manager, CRM and Customer Growth - **Company:** Credo Llc - **Location:** New York, NY, United States (Remote available) - **Experience:** Expert - **Salary:** $102,000.0 - **Contract:** Permanent contract - **Skills:** Data Analysis, Automation of Tests, Customer Data Management, Push Technology, Performance Tuning, Salesforce.Com, Klaviyo Email and SMS Marketing - **Published:** July 11, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=895d91968934e207 ## About the Role 5+ years of experience in lifecycle marketing, CRM, or direct marketing with a focus on email * Deep understanding of marketing growth levers, including channel mix, audience expansion, and conversion optimization * Strong strategic and growth mindset, able to identify opportunities across the customer journey and translate insights into scalable, measurable initiatives * Hands-on experience with a loyalty platform ( Yotpo, LoyaltyLion, or similar) and an Email Service Platform (Listrak, Klaviyo, Salesforce or similar) and personalization tools * Experience improving performance through continuous testing and optimization * Experience working with creative teams and aligning to brand guidelines * Experience in retail, beauty, luxury, or lifestyle brands * Working knowledge of SMS marketing compliance and data collection best practices * Experience with Omnichannel programs supporting both e-commerce and retail * Proven track record managing multi-channel campaigns end to end - including creative kickoff, legal review, QA, launch, and reporting * Strong project management skills with the ability to juggle multiple concurrent workstreams, stakeholders, and deadlines ## Description Overall CRM Strategy: Develop and execute the CRM strategy across email, SMS, push notifications, Direct Mail, and other emerging channels to drive customer acquisition, engagement, retention, and loyalty. * Manage the customer lifecycle: Develop omni-channel customer journey maps and improve multi-touch campaigns to engage customers and deliver personalized experiences/messaging during main lifecycle stages such as welcome, cart abandonment, and win-back. * Segmentation and personalization: Use customer data and behavioral insights to develop targeted segments and campaigns and deliver personalization at scale, increasing purchase frequency, omnichannel activation, customer lifetime value, and emotional engagement with Credo. * Direct Mail Strategy: Develop and optimize the direct mail program, identifying high-value customer segments, lifecycle triggers, and personalized offers that complement digital CRM channels and drive acquisition, retention, reactivation, and customer lifetime value. * Testing and optimization: Establish testing frameworks and measurement plans of creative, frequency, copy, and audiences to continuously improve campaign performance and customer engagement. Loyalty Program Management * Own the end-to-end vision, strategy, roadmap, and performance of the company's loyalty program. * Lead the development and optimization of loyalty program structure, benefits, tiering, rewards, partnerships, and member experiences. * Identify opportunities to increase enrollment, engagement, redemption, retention, and customer lifetime value. * Partnering with store operations teams on in-store loyalty offers, signage, and member experiences * Manage relationships with technology partners and vendors, including Yotpo: Ensure we have the tools and partnerships we need to succeed.[Text Wrapping Break] Analytics & Performance Optimization * Monitor and analyze CRM and loyalty program performance, providing actionable insights and recommendations to improve business outcomes. * Develop reporting and KPI frameworks to evaluate campaign effectiveness, customer behavior trends, and program health. * Translate complex data into clear business recommendations for senior leadership. * Partner with organization to improve audience targeting, personalization capabilities, and measurement methodologies. * Present performance updates, strategic recommendations, and growth opportunities to senior leadership. Customer Acquisition & Engagement * Develop strategies to drive loyalty membership growth through digital, paid, in-store, and promotional acquisition efforts. * Identify opportunities to improve onboarding, activation, and long-term engagement. * Champion a customer-centric mindset, ensuring CRM and loyalty initiatives enhance the overall Credo experience. ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [The user in the eye of the Cargo1492 storm](https://www.wearedevelopers.com/videos/96-the-user-in-the-eye-of-the-cargo1492-storm) - [Web Push: Turning Annoyance into Engagement](https://www.wearedevelopers.com/videos/2020-web-push-turning-annoyance-into-engagement) - [Coffee with Developers](https://www.wearedevelopers.com/videos/354-coffee-with-developers) - [Data Science on Software Data](https://www.wearedevelopers.com/videos/162-data-science-on-software-data) - [How is AI changing the leadership role?](https://www.wearedevelopers.com/videos/1101-how-is-ai-changing-the-leadership-role) ## Related Articles - [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies) - [Fully Remote Software Engineer Jobs](https://www.wearedevelopers.com/magazine/447-fully-remote-software-engineer-jobs) - [Promotion Interview Questions: How to Answer and Get the Job](https://www.wearedevelopers.com/magazine/413-promotion-interview-questions-how-to-answer-and-get-the-job) - [15 Newsletters Developers Should be Reading](https://www.wearedevelopers.com/magazine/293-15-newsletters-developers-should-be-reading) - [The Best X (Twitter) Accounts for Developers](https://www.wearedevelopers.com/magazine/294-the-best-x-twitter-accounts-for-developers) - [What’s the Difference between a Junior, Mid, and Senior Developer?](https://www.wearedevelopers.com/magazine/238-what-s-the-difference-between-a-junior-mid-and-senior-developer)