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# Social Media Specialist

- **Company:** GO media
- **Location:** Raleigh, NC, United States
- **Experience:** Experienced
- **Salary:** $40,000.0 - $60,000.0
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Content Analysis, Hootsuite, GPT
- **Published:** July 11, 2026
- **Apply:** https://www.careerjet.com/jobad/usea24e4064f17c7f82a451de331774507

## About the Role

We're looking for a Social Media Specialist with 3+ years of professional experience managing social media accounts - this is not an entry-level role. You'll own content strategy and execution across a portfolio of client accounts, so we need someone who's a genuine self-starter: comfortable juggling multiple clients, driving your own priorities, and catching issues before they become problems., * 3+ years of professional experience managing social media accounts, ideally across multiple clients or brands

 * Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and YouTube
 * Deep knowledge of social media scheduling and publishing platforms (e.g., Rella, Sprout Social, Later, Hootsuite, Buffer), with the ability to manage multiple client accounts efficiently within one
 * Excellent organizational, communication, and project management skills; able to self-manage across competing deadlines
 * Proficient with AI tools (e.g., ChatGPT, Claude) to accelerate ideation, streamline content workflows, and boost day-to-day efficiency
 * Strong copywriting skills and sharp attention to detail
 * Comfortable operating independently in a fast-paced, collaborative environment
 * Basic photo/video shooting and editing skills
 * Experience within a creative agency or marketing team and in paid media is a plus

## Description

* Develop content ideas, hooks, scripts, and creative briefs aligned to each client's goals, audience, and business objectives
 * Research platform trends, competitors, and high-performing content to identify new opportunities
 * Maintain content calendars and stay far enough ahead that future content is always in development before current content publishes

 * Manage scheduling and publishing across multiple client accounts, serving as the final quality checkpoint before anything goes live
 * Own community management for client accounts - responding to comments and messages in a timely, on-brand manner, and flagging anything that needs client input or escalation
 * Review captions, thumbnails, hashtags, metadata, and formatting to maintain a consistently high bar
 * Maintain brand voice, messaging, and platform best practices across every account

 * Monitor content performance and translate analytics into concrete recommendations for future content and production
 * Identify content gaps and long-term opportunities to improve account performance

 * Communicate proactively on timelines, priorities, and roadblocks across clients and internal teams


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