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# Head of Digital Growth

- **Company:** NetAlly, LLC
- **Location:** United States (Remote available)
- **Experience:** Expert
- **Salary:** $120,000.0 - $150,000.0
- **Contract:** Permanent contract
- **Skills:** Alwayson, Marketo
- **Published:** July 12, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=cc20975d80b60683

## About the Role

* 3+ years hands-on Marketo administration (certification a strong plus, not required)
 * Demonstrated experience building lead scoring models and engagement programs from scratch, not just maintaining existing ones

Preferred Skills:

 * 5+ years in B2B demand generation, with at least 2 years owning a multi-channel budget directly
 * Strong, confident writer - this role does not have a dedicated copywriter or content marketer to lean on for day-to-day campaign content
 * Track record of building always-on nurture programs, not just one-time campaign blasts

What You Bring:

 * Comfortable owning a number and being measured against it - this is a pipeline-accountable role
 * Experience working with both direct and channel-influenced pipeline (or strong willingness to learn channel dynamics quickly)
 * Strong cross-functional collaborator; this role doesn't succeed without tight partnership with sales, ops, and channel marketing

Nice to have:

 * Experience in network/IT hardware, test & measurement, or adjacent B2B technical cate
 * goriesHands-on ABM platform experience (6sense, Demandbase, or similar)

## Description

* Build and own the demand generation strategy and budget across paid (search, social, programmatic), organic (SEO, content distribution), and ABM
 * Design and oversee always-on nurture programs across the full lifecycle: prospect, customer, partner, and renewal
 * Write or closely direct the content your campaigns run on - nurture email copy, ABM campaign content, landing pages - working from existing messaging and persona documentation rather than starting from scratch each time
 * Set and own pipeline targets; report regularly on marketing-sourced and marketing-influenced pipeline to leadership
 * Direct the Marketing Operations & Web Manager on campaign build priorities, sequencing, and landing page needs
 * Identify and test new channels and tactics; kill what doesn't work quickly, double down on what does
 * Own the relationship with any external paid media or ABM agencies/vendors
 * Flag proactively when a piece of work (e.g., a case study, a whitepaper, deep persona research) genuinely needs dedicated content resourcing beyond what this role can sustain alongside campaign execution

What Success Looks Like:

 * Marketing-sourced and marketing-influenced pipeline grows quarter over quarter against an agreed target
 * Cost per qualified lead and cost per opportunity trend down as channels mature
 * Demand generation runs as a continuous engine, not a series of disconnected campaign bursts
 * Campaign content is consistently on-message and shippable without bottlenecking on outside writing support
 * Sales consistently rates lead quality from marketing as strong, not just lead volume


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