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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Data & Insights Manager - **Company:** Your Golf Travel - **Location:** Cardiff, UK - **Contract:** Permanent contract - **Skills:** Data Analysis, Databases, Customer Data Management, Data Visualization, R (Programming Language), Python (Programming Language), Power BI, SQL Databases, Tableau (Software), Looker Analytics - **Published:** July 14, 2026 - **Apply:** https://www.totaljobs.com/job/data-insights-manager/your-golf-travel-limited-job107680512 ## About the Role * Significant experience in data, insight and analytics roles within a customer-led business (travel, e-commerce or similar preferred). * Experience working with CRM/Marketing team and strong background in customer data analytics, marketing campaign analysis and performance measurement. * Proven ability to turn complex data into clear, actionable insight for non-technical stakeholders. * Experience building dashboards/visualisation tools eg ideally (Tableau, Power Bi, Google Looker Studio) along with KPI frameworks and reporting that drive decisions. * Experience using (SQL, Python, R) to extract and manipulate data for reporting and insights * Comfortable owning insight end-to-end: from data quality through to senior-level storytelling. * Degree, qualification or formal training in data science or statistics. Desirable * Predictive analytics/modelling. * Exposure to brand tracking or attitudinal research. * Experience working with agencies and third-party data providers. * Passion for sport, travel or experiential brands. Personal Attributes * Curious, deeply analytical, with strong attention to detail. * Commercially minded and outcome-focused. * Confident communicator with senior stakeholders. * Collaborative, pro-active and with a strong sense of ownership. * Comfortable operating in a fast-moving, entrepreneurial environment. ## Description As we continue to grow and innovate, we're looking for a commercially driven, data-savvy Data and Insight Manager to ensure our value of "Customer First, Always" drives everything we do as a business. The Data & Insight Manager will be responsible for turning customer and marketing data into actionable insight that drives growth. The focus of this role is to analyse and leverage Your Golf Travel's customer data to enable our teams to enhance targeting, develop smarter and more personalised marketing, and drive increased repeat booking / customer lifetime value. This position will also act as a central owner of customer knowledge insight for the business, shaping how insight is generated, shared and used across departments: from CRM and loyalty platforms, test-and-learn and campaign optimisation, through to partner presentations and annual business planning. What You'll Be Doing: 1. Customer Insight & Growth Impact * Analyse our customer data (major focus on our database) and build a deep understanding of Your Golf Travel's customers across acquisition, booking behaviour, trip type etc, repeat patterns and lifetime value. * Translate data into clear, commercial insights that inform marketing strategy, CRM, loyalty, proposition development and partner strategy. * Nice to have: Develop and implement predictive models to aid personalisation and forecast business outcomes. 2. Data Quality, Depth & Enhancement * Review current data quality, structure and depth across customer, marketing and commercial datasets. * Identify gaps and opportunities to enhance data capture (e.g. behavioural, attitudinal, preference-based data). * Partner with internal teams to enhance and improve data richness, consistency and usability. 3. Campaign Analysis & Test-and-Learn * Lead co-ordination of post-campaign and post-initiative deep-dive analysis coordinating across the marketing team, assessing performance vs objectives and identifying clear learnings. * Design and embed a test-and-learn framework across marketing activity. * Ensure insights are fed back quickly and clearly to improve future targeting, creative, messaging and channel mix. 4. Reporting, KPIs & Dashboards * Analysis & Reporting: Perform detailed analysis to identify patterns, trends, and anomalies that inform business decisions. Develop and maintain clear KPI frameworks and dashboards covering acquisition, engagement, conversion, repeat booking and CLV. * Data Visualisation & Communication: Presenting complex data in understandable formats (charts, graphs, reports) to technical and non-technical stakeholders. 5. Centralised Customer Knowledge Hub * Act as a centralised customer insight hub supporting the business to ensure our company value of "Customer First, Always" drives our strategy and plans. * Support partner presentations, commercial reviews and annual business planning with compelling insight and storytelling. 6. Third-Party Tracking & Research * Own company-level third-party tracking and research programmes, managing agency relationships, research design, outputs and interpretation eg brand tracking. * Ensure research outputs are commercially useful, clearly communicated and embedded into planning and decision-making. ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Beyond Dashboards: Fixing Text-to-SQL with Semantic RAG](https://www.wearedevelopers.com/videos/2036-beyond-dashboards-fixing-text-to-sql-with-semantic-rag) - [Kubernetes and Microservices with Multi-Model Databases](https://www.wearedevelopers.com/videos/382-kubernetes-and-microservices-with-multi-model-databases) - [Data Science on Software Data](https://www.wearedevelopers.com/videos/162-data-science-on-software-data) - [How Data is Shaping our Games](https://www.wearedevelopers.com/videos/176-how-data-is-shaping-our-games) - [Python Data Visualization @ Deepnote (w/ PyViz overview)](https://www.wearedevelopers.com/videos/113-python-data-visualization-deepnote-w-pyviz-overview) ## Related Articles - [Data Analyst Salary in the UK](https://www.wearedevelopers.com/magazine/278-data-analyst-salary-in-the-uk) - [Data Engineer Salary UK](https://www.wearedevelopers.com/magazine/253-data-engineer-salary-uk) - [Data Analyst Salary Germany](https://www.wearedevelopers.com/magazine/277-data-analyst-salary-germany) - [The Most Popular IT Jobs on the Market](https://www.wearedevelopers.com/magazine/376-the-most-popular-it-jobs-on-the-market) - [Data Analyst Salary in Switzerland](https://www.wearedevelopers.com/magazine/276-data-analyst-salary-in-switzerland) - [Data Analyst Salary Austria](https://www.wearedevelopers.com/magazine/275-data-analyst-salary-austria)