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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Google & Meta Specialist - **Company:** Outtabounds Media - **Location:** Biggleswade, UK - **Experience:** Experienced - **Salary:** £26,624.0 - £28,080.0 - **Contract:** Permanent contract - **Skills:** Adobe Photoshop, Adobe Premiere Pro, Application Programming Interfaces (APIs), Google AdWords, Final Cut Pro, Databases, Google Analytics, Conversion Tracking, Google Tag Manager, Facebook Ads Manager, Tools for Reporting - **Published:** July 15, 2026 - **Apply:** https://uk.indeed.com/viewjob?jk=7f87cdad367581db ## About the Role * 2+ years of hands-on experience managing Google Ads and/or Meta Ads campaigns within a digital marketing agency. * Strong knowledge of Google Ads, Meta Ads Manager, conversion tracking, Google Tag Manager, Meta Pixel, and attribution models. * Proven success improving conversion rates, lowering CPAs, and scaling paid advertising campaigns. * Experience managing campaign budgets and optimising for ROAS, lead generation, or e-commerce performance. * Comfortable analysing campaign data and turning insights into strategic actions. * Strong communication and reporting skills, both internally and with clients. * Able to thrive in a fast-paced, results-focused agency environment. * Proficiency in industry-standard design and editing software (e.g., Adobe Photoshop, Premiere Pro, Final Cut Pro, or equivalent tools). Nice to Have * Google Ads and/or Meta certifications. * Experience with PPC reporting tools. * Familiarity with landing page optimisation and conversion rate optimisation (CRO). * Experience managing email databases and optimizing CRM. * Experience implementing Meta Conversions API. * Knowledge of GA4 and cross-channel attribution. ## Description * Set up, manage, and optimise Google Ads campaigns (Search, Display, Shopping, Performance Max) and Meta Ads campaigns across Facebook and Instagram. * Take over existing client accounts and restructure campaigns to improve performance and maximise return on ad spend. * Increase conversion rates, reduce cost per acquisition (CPA), and scale campaigns through data-driven optimisation. * Plan, build, test, and optimise audience targeting, creative variations, bidding strategies, and campaign structures across both platforms. * Implement and troubleshoot conversion tracking using Google Tag Manager, Google Ads, Meta Pixel, and the Conversions API where applicable. * Monitor campaign performance and provide clear, insightful reports that clients can easily understand. * Make proactive recommendations to continually improve account performance, lead quality, and return on investment. * Stay up to date with platform changes, new features, and PPC best practices across Google and Meta. * Visual Design: Create high-impact graphics and digital imagery that elevate brand presence. * Multimedia Production: You may be required to film, edit, and deliver compelling video content tailored for both paid advertising and organic marketing campaigns. ## Related Videos - [AI Search Insights from OtterlyAI: What We Tested, What Failed, and What Actually Works](https://www.wearedevelopers.com/videos/100133-ai-search-insights-from-otterlyai-what-we-tested-what-failed-and-what-actually-works) - [Kubernetes and Microservices with Multi-Model Databases](https://www.wearedevelopers.com/videos/382-kubernetes-and-microservices-with-multi-model-databases) - [Designing and Deploying Distributed Multimodal Multi-Agent Systems with Google's AI Stac](https://www.wearedevelopers.com/videos/1976-designing-and-deploying-distributed-multimodal-multi-agent-systems-with-google-s-ai-stac) - [Fault Tolerance and Consistency at Scale: Harnessing the Power of Distributed SQL Databases](https://www.wearedevelopers.com/videos/1146-fault-tolerance-and-consistency-at-scale-harnessing-the-power-of-distributed-sql-databases) - [ChatGPT vs Google: SEO in the Age of AI Search - Eric Enge](https://www.wearedevelopers.com/videos/1287-chatgpt-vs-google-seo-in-the-age-of-ai-search-eric-enge) - [Branch your database like your code: How schema changes and pull requests go hand in hand](https://www.wearedevelopers.com/videos/350-branch-your-database-like-your-code-how-schema-changes-and-pull-requests-go-hand-in-hand) ## Related Articles - [Got AI ideas but no money? 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