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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Head of Performance & Analytics - **Company:** Central Employment Agency Ltd - **Location:** Newcastle upon Tyne, UK - **Experience:** Expert - **Salary:** £50,000.0 - £60,000.0 - **Contract:** Permanent contract - **Skills:** Application Programming Interfaces (APIs), Artificial Intelligence, Data Analysis, BigQuery, Google Analytics, Python (Programming Language), Machine Learning, Cloud Services, SQL Databases, Large Language Models, Performance Monitor, Looker Analytics - **Published:** July 15, 2026 - **Apply:** https://uk.indeed.com/viewjob?jk=08d8e6a31aa4fd91 ## About the Role * Strong background in performance marketing analytics, data science, or growth analytics * Proven experience working across multiple channels (PPC, SEO, content, digital PR) * Advanced skills in data analysis and modelling (Python, SQL essential) * Experience with GA4, BigQuery, Looker (or similar BI tools) * Understanding of ad platform mechanics and APIs (Google, Meta, etc.) - Commercial mindset - able to balance statistical rigour with business reality Desirable * Experience implementing AI or ML models in marketing environments * Familiarity with automation tools, cloud data platforms, and LLMs for analysis * Agency experience or working in fast-paced, client-facing environments * Experience designing experimentation frameworks or predictive models ## Description * Own the cross-channel measurement framework across PPC, SEO, Content and Outreach * Define and maintain a single source of truth for performance reporting * Lead attribution modelling and performance interpretation (accepting real-world limitations) * Translate complex data into clear, actionable insight for channel leads and clients * Design and deploy AI-driven models and automations to: o Identify high-performing audiences, creatives, keywords and content themes o Predict performance trends, saturation points and diminishing returns o Improve budget allocation and prioritisation across channels * Integrate AI tooling with advertising platforms, analytics stacks and internal systems * Evaluate emerging AI technologies and apply them pragmatically (not experimentally) * Own the agency-wide experimentation roadmap * Design structured tests with clear hypotheses, success criteria and learning outcomes * Introduce advanced testing methodologies (e.g. multi-armed bandits, automation-led testing) * Ensure learnings are embedded back into channel strategies, not left as theory Cross-Channel Enablement & Influence * Act as a strategic partner to PPC, SEO, Content and Outreach team members * Create performance feedback loops between channels * Challenge assumptions and surface opportunities teams may miss * Provide clear recommendations that channel leads are expected to action or challenge with evidence * Support senior client conversations with insight, forecasting and performance rationale * Help clients understand why performance is moving, not just what happened * Drive measurable improvements in blended CPA, ROAS, efficiency and scalability * Ensure AI and automation directly support commercial outcomes, not vanity metrics ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [HR ROBO SAPIENS: Decoding AI Agents and Workflow Automation for Modern Recruitment](https://www.wearedevelopers.com/videos/1470-hr-robo-sapiens-decoding-ai-agents-and-workflow-automation-for-modern-recruitment) - [Fault Tolerance and Consistency at Scale: Harnessing the Power of Distributed SQL Databases](https://www.wearedevelopers.com/videos/1146-fault-tolerance-and-consistency-at-scale-harnessing-the-power-of-distributed-sql-databases) - [Making Data Warehouses fast. 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