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# Manager, Marketing and Data Science

- **Company:** Publicis Groupe
- **Location:** London, UK
- **Contract:** Permanent contract
- **Skills:** Data Visualization, Relational Databases, Machine Learning, SQL Databases, Programming Languages
- **Published:** July 15, 2026
- **Apply:** https://uk.indeed.com/viewjob?jk=c9ada0b5f3fdecc8

## About the Role

* Knowledge of measurement and data science concepts, such as:
*

 + Causal analysis
 + Geo lift tests
 + Media Mix Modelling (MMM)
 + Econometrics
 * Experience in programming languages such as:
*

 + R for statistical analysis and data visualisation
 + Python for data manipulation and machine learning
 + SQL for querying and managing relational databases

#LI-IM1

## Description

* Support in conducting analysis, such as causal analysis,to measure the impact of marketing initiatives on sign ups and overall performance.
 * Support in designing and executing tests, such as geo lift tests, to evaluate campaign effectiveness in specific geographic regions.
 * Supporting in utilising media mix modelling to optimise budget allocation across various marketing channels.
 * Supporting in applying econometric techniques to analyse the relationship between marketing activities and key performance indicators (KPIs).


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