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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Manager, Digital Project Management - Content, Testing, & Personalization - PVH Corp. - **Company:** PVH Corp. - **Location:** New York, NY, United States - **Experience:** Expert - **Salary:** $104,500.0 - $141,200.0 - **Contract:** Permanent contract - **Skills:** Adobe Analytics, Agile Methodology, Data Analysis, JIRA, Program Optimization, Digital Content, Statistical Hypothesis Testing, Multivariate Testing, Performance Tuning, Scrum Methodology, Web Analytics, Web Performance Optimization, Adobe Target, Figma, Optimizely - **Published:** July 15, 2026 - **Apply:** https://dejobs.org/x/x/8F3E8B3256FE499EA63DD17E4BF9F44E/job/ ## About the Role * 5-8 years of experience in digital project management, eCommerce, or web/digital environments * Bachelor's degree or equivalent experience in Digital, Business, Marketing, or related field * Project Management * Demonstrated project management experience leading complex digital and e-commerce initiatives across cross-functional teams. * Proven ability to manage multiple priorities, timelines, dependencies, and stakeholders in a fast-paced environment. * Experience delivering website enhancements, digital content releases, optimization programs, and customer experience initiatives. * Proficiency with Agile methodologies and project management tools such as Jira. * Conversion Rate Optimization & Analytics * Experience planning, executing, and analyzing A/B and multivariate tests using platforms such as Adobe Target, Optimizely, or similar optimization tools. * Proficiency with digital analytics platforms including Adobe Analytics, Contentsquare, or equivalent web analytics solutions. * Strong understanding of experimentation methodologies, customer behavior analysis, and conversion rate optimization best practices. * Ability to translate data and insights into actionable recommendations that improve digital performance. * Digital & E-commerce Expertise * Working knowledge of content management systems (CMS) and enterprise e-commerce platforms, including Salesforce Commerce Cloud or similar solutions. * Solid understanding of digital marketing, website operations, customer journey optimization, and online merchandising principles. * Familiarity with personalization strategies and digital experience management. * Leadership & Professional Skills * Excellent communication, presentation, and stakeholder management skills with the ability to influence cross-functional partners and senior leadership. * Strategic mindset with the ability to connect digital execution, customer experience, and optimization initiatives to measurable business outcomes. * Highly organized, detail-oriented, and committed to delivering high-quality execution with strong quality assurance practices. * Strong problem-solving skills with the ability to identify opportunities, mitigate risks, and drive continuous improvement. * Adaptable, collaborative, and comfortable managing multiple initiatives in a dynamic, fast-paced environment. * Passion for data-driven decision-making, experimentation, and delivering exceptional customer experiences. ## Description The Manager, Digital Project Management leads the planning, execution, and continuous optimization of digital experiences across PVH's e-commerce platforms. Acting as the central point of coordination between business stakeholders, creative, merchandising, technology, analytics, and agency partners, this role drives the delivery of high-impact digital content, experimentation initiatives, and personalization strategies that enhance customer engagement and business performance. This position manages the end-to-end lifecycle of digital initiatives-from intake, prioritization, and implementation to testing, performance analysis, and ongoing optimization-ensuring projects are delivered efficiently and aligned with business objectives. As a key contributor to the PVH+ digital growth strategy, this role plays a critical part in scaling direct-to-consumer and e-commerce capabilities. By leveraging data-driven insights, cross-functional collaboration, and continuous experimentation, the Manager ensures digital experiences are seamless, brand-aligned, and optimized to improve conversion, engagement, and revenue growth. What You will Do: * Digital Content & Experience Management * Lead the planning, prioritization, and execution of website content updates, promotional campaigns, and seasonal digital experiences across e-commerce platforms. * Manage the end-to-end delivery of digital content initiatives, including project timelines, dependencies, stakeholder communications, and implementation. * Partner with Creative, Merchandising, Marketing, Product, UX, Technology, and agency partners to deliver seamless, customer-centric digital experiences. * Ensure digital experiences align with brand standards, business objectives, and customer journey best practices. * Identify opportunities to streamline content publishing workflows and improve operational efficiency. * Conversion Rate Optimization (CRO), Testing & Experimentation * Own and manage the roadmap for A/B and multivariate testing initiatives to improve customer experience and business performance. * Partner with cross-functional teams to identify optimization opportunities, develop test hypotheses, and prioritize experimentation. * Coordinate implementation with development teams and optimization platforms, ensuring quality execution and accurate measurement. * Analyze test results, communicate actionable insights, and recommend scalable optimization strategies. * Champion a culture of experimentation and data-driven decision-making across digital teams. * Personalization Strategy * Lead website personalization initiatives that deliver relevant, targeted experiences across customer segments. * Partner with CRM, Marketing, Analytics, Product, and Merchandising teams to define audience strategies and personalization use cases. * Coordinate the implementation and ongoing optimization of personalized content across digital touchpoints. * Measure personalization performance and recommend enhancements to improve engagement, conversion, and customer loyalty. * Digital Project Management & Cross-Functional Leadership * Serve as the primary project manager for digital experience, optimization, and personalization initiatives. * Develop project plans, manage priorities, timelines, risks, dependencies, and resource alignment across multiple concurrent workstreams. * Facilitate cross-functional meetings and maintain clear communication with business, technical, and agency partners throughout the project lifecycle. * Operate within Agile methodologies using Jira to manage backlogs, sprint planning, prioritization, and delivery. * Data, Analytics & Performance Optimization * Monitor and analyze key digital KPIs, including conversion rate, engagement, customer journey performance, revenue impact, and personalization effectiveness. * Utilize tools such as Adobe Analytics, Contentsquare, and testing platforms to evaluate user behavior, site performance, and experiment outcomes. * Ensure the accuracy of tracking, measurement, and reporting following digital launches and optimization initiatives. * Develop dashboards, executive summaries, and performance reports that communicate business impact and strategic recommendations. * Leverage customer insights and analytics to inform prioritization, roadmap planning, and continuous improvement initiatives. * Collaboration & Continuous Improvement * Partner closely with UX, Design (Figma), Engineering, Analytics, Marketing, and Product teams to deliver high-quality digital experiences. * Coordinate implementation activities to ensure successful delivery of digital initiatives across platforms. * Foster a collaborative, test-and-learn culture that encourages innovation, experimentation, and continuous optimization. * Effectively manage multiple priorities in a fast-paced environment while maintaining focus on quality, business outcomes, and customer experience. ## Related Videos - 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