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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Senior Vice President, e-Commerce - **Company:** Signet Jewelers Limited - **Location:** Dallas, TX, United States - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** Performance Tuning, Web Analytics - **Published:** July 15, 2026 - **Apply:** https://signetjewelers.wd1.myworkdayjobs.com/signetjeweleryretailsales/job/Support-Center---Irving-TX/Senior-Vice-President--e-Commerce_REQ_80231 ## About the Role * Bachelor's degree in Business, Marketing, or related field; MBA preferred * 15+ years of progressive leadership experience in e-commerce, digital, or omnichannel retail * Proven P&L ownership at scale (ideally $500M-$1B+ revenue responsibility) * Demonstrated success driving e-commerce growth and improving channel performance * Strong experience in digital merchandising, performance optimization, and customer experience * Track record of operating effectively in complex, matrixed organizations * Ability to influence across Marketing, Merchandising, Supply Chain, and Technology * Experience with e-commerce platforms, digital analytics, and performance marketing ecosystems ## Description Joining the company at a pivotal moment of digital and commercial transformation, the Senior Vice President of E-Commerce is responsible for leading the strategy, performance, and execution of Signet's e-commerce business. This leader owns the e-commerce channel P&L and is accountable for driving profitable growth, optimizing the digital customer experience, and ensuring strong cross-functional alignment across Marketing, Merchandising, Planning, Supply Chain, and Technology. As a key member of the commercial leadership team, this role translates enterprise priorities into actionable e-commerce strategies that drive traffic, conversion, and revenue, while improving operational execution and preparing the business for future platform and operating model evolution. This is a high-impact operator role-focused on scaling a ~$1B business, improving performance, and strengthening execution discipline across the channel., * Define and lead the e-commerce strategy aligned to brand, customer, and financial objectives * Translate enterprise priorities into clear digital growth plans across traffic, conversion, and AOV * Identify and unlock opportunities to accelerate digital penetration within a predominantly store-led business * Ensure alignment between brand positioning and digital execution across all customer touchpoints, * Own e-commerce P&L with accountability for revenue growth, margin performance, and demand efficiency * Drive performance across key levers: traffic, conversion, AOV, retention, and profitability * Partner with Finance and Planning to improve forecast accuracy, inventory flow, and promotional effectiveness * Establish clear performance metrics and operating rhythms to drive accountability across the organization Digital Merchandising & Customer Experience * Oversee site merchandising strategy, ensuring product availability, visibility, and conversion optimization * Partner with Merchandising to align product strategy with digital presentation and storytelling * Continuously improve the end-to-end customer journey across web, mobile, and post-purchase experiences * Leverage data and insights to drive personalization, usability, and conversion improvements, * Partner closely with Marketing to align performance marketing, SEO/SEM, CRM, and promotional strategies * Ensure cohesive execution across acquisition, retention, and lifecycle marketing * Drive a test-and-learn culture to optimize channel mix, campaigns, and on-site performance * Influence pricing, promotion, and inventory exposure decisions to maximize demand and margin Omnichannel & Operational Integration * Strengthen integration between e-commerce and store channels to deliver a seamless omnichannel experience * Partner with Supply Chain and Operations to improve fulfillment speed, cost, and reliability * Ensure alignment between digital demand and operational capabilities (inventory, delivery, service) * Drive coordination across Customer Care, Stores, and Digital to enhance overall customer satisfaction, * Partner with Product and Technology teams to execute the e-commerce roadmap * Support platform evolution, including CMS migration and future composable architecture initiatives * Identify opportunities to improve site performance, scalability, and digital capabilities * Balance near-term execution needs with longer-term transformation priorities, * Act as the connective leader across Marketing, Merchandising, Planning, Finance, Supply Chain, and Technology * Influence without direct ownership across key functions to drive aligned outcomes * Serve as a strategic partner to Brand Presidents and senior leadership * Drive clarity, accountability, and decision-making across a complex, matrixed organization People & Culture Leadership * Lead and develop a high-performing e-commerce team, including senior directors and functional leaders * Strengthen team capabilities in strategy, execution, and communication * Establish clear operating rhythms, roles, and accountability frameworks * Foster a culture of ownership, agility, and continuous improvement Key Performance Indicators (KPIs) * E-Commerce Revenue Growth (% vs. LY and vs. Plan) * Contribution Margin / Digital Profitability * Conversion Rate & AOV Improvement * Traffic Growth & Demand Efficiency * Customer Acquisition & Retention * Site Performance & Customer Experience Metrics * Inventory Productivity (turns, sell-through, markdowns) * Omnichannel Contribution (BOPIS, ship-from-store, etc.) * Forecast Accuracy & Operational Efficiency * Team Engagement & Retention ## Related Videos - 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