> Markdown version of [/jobs/ext/1281841-senior-analyst-applied-analytics-media-advertising](https://www.wearedevelopers.com/jobs/ext/1281841-senior-analyst-applied-analytics-media-advertising). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# Senior Analyst, Applied Analytics (Media Advertising)

- **Company:** Publicis Groupe
- **Location:** Chicago, IL, United States
- **Experience:** Expert
- **Salary:** $81,000.0 - $86,000.0
- **Contract:** Permanent contract
- **Skills:** Microsoft Excel, Data Analysis, Big Data, Customer Data Management, R (Programming Language), SPSS (Software), Python (Programming Language), Microsoft Office, SAS (Software), SQL Databases, Tableau (Software), Programming Languages
- **Published:** July 15, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=50933d1132d21720

## About the Role

* 1+ years in media/marketing research, consumer insight, business consulting, or advertising analytics
 * Experience with quantitative or qualitative research and working with large data sets to create insights
 * Familiarity with syndicated and customer data environments
 * Knowledge of statistical software packages and coding languages (e.g. SAS, SPSS, R, Python) a plus
 * Proficiency in Tableau, GoodData, Datorama, SQL a plus
 * Strong communication skills both written and verbal
 * Competency in Microsoft Office Suite with intermediate to advanced understanding of Excel
 * Bachelor's degree preferred

## Description

The Applied Analytics Senior Analyst is an advanced junior-level position that uses research, data, and analytics techniques to answer client business questions, develop 'test-and-learn' approaches that roll-up to the client's larger learning objectives, and implement best practices around strategy, activation, and campaign measurement.

 * Help drive day-to-day research and analytics efforts while delivering high impact, actionable insights
 * Execute consumer, media, brand, and market research that will drive the client's business
 * Synthesize and provide clear visualization of insights surfaced by mining advertising and client data
 * Report on key metrics for campaign effectiveness and develop key findings for optimization
 * Develop and analyze media and brand targets that inform media strategies
 * Apply syndicated research and proprietary agency resources to client's business
 * Evaluate new and potential data partners to identify the best resources and approaches
 * Proactively educate internal and external clients on research, tools, and approaches
 * Craft POVs for internal and external knowledge sharing


## Related Videos

- [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail)
- [Fault Tolerance and Consistency at Scale: Harnessing the Power of Distributed SQL Databases](https://www.wearedevelopers.com/videos/1146-fault-tolerance-and-consistency-at-scale-harnessing-the-power-of-distributed-sql-databases)
- [Alibaba Big Data and Machine Learning Technology](https://www.wearedevelopers.com/videos/37-alibaba-big-data-and-machine-learning-technology)
- [Data Science on Software Data](https://www.wearedevelopers.com/videos/162-data-science-on-software-data)
- [The Innovation Formula: Fast Prototyping, Data Analysis, and Real User Insights](https://www.wearedevelopers.com/videos/1421-the-innovation-formula-fast-prototyping-data-analysis-and-real-user-insights)
- [How Data is Shaping our Games](https://www.wearedevelopers.com/videos/176-how-data-is-shaping-our-games)

## Related Articles

- [Data Analyst Salary in the UK](https://www.wearedevelopers.com/magazine/278-data-analyst-salary-in-the-uk)
- [Data Analyst Salary Germany](https://www.wearedevelopers.com/magazine/277-data-analyst-salary-germany)
- [Data Analyst Salary in Switzerland](https://www.wearedevelopers.com/magazine/276-data-analyst-salary-in-switzerland)
- [Best Companies to Work For in Paris: Top 25 Companies in 2023 ](https://www.wearedevelopers.com/magazine/190-best-companies-to-work-for-in-paris-top-25-companies-in-2023)
- [Best Companies to Work For in Berlin: Top 14 Companies in 2023 ](https://www.wearedevelopers.com/magazine/188-best-companies-to-work-for-in-berlin-top-14-companies-in-2023)
- [Data Analyst Salary Austria](https://www.wearedevelopers.com/magazine/275-data-analyst-salary-austria)