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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # CRM Strategist - **Company:** Reed - **Location:** Bristol, UK - **Salary:** £45,000.0 - **Contract:** Permanent contract - **Skills:** Customer Data Management, Automation of Marketing, Multivariate Testing, Working Model 2D, Data Management - **Published:** July 17, 2026 - **Apply:** https://www.reed.co.uk/jobs/crm-strategist/57131818 ## About the Role * Proven experience developing and executing CRM strategies within a digital, media, publishing, subscription or membership-based business is ideal. * Strong hands-on experience with CRM and email marketing platforms. * Excellent knowledge of customer segmentation, marketing automation, deliverability and data management. * Experience managing testing programmes and using data to drive optimisation. * Good understanding of GDPR, PECR and CRM compliance requirements. * Strong stakeholder management and communication skills. * The ability to translate customer insights into effective lifecycle marketing strategies. * Previous people management or mentoring experience. ## Description Are you a commercially minded CRM professional looking to influence customer strategy, drive engagement and shape the future of a growing business? Look no further I have the job for you!, An exciting opportunity has arisen for an experienced CRM Strategist to join a successful and growing subscription-led digital business. This is a strategic and hands-on role, responsible for shaping CRM strategy, audience segmentation, lifecycle marketing automation and customer communications. Working within a collaborative Customer Marketing team, you will lead CRM initiatives that deliver personalised customer experiences, improve engagement and retention, and drive long-term revenue growth. You will also have line management responsibility for a direct report, supporting their development and day-to-day delivery. This role would suit someone with strong CRM expertise gained within a digital, media, publishing, subscription or membership environment who enjoys combining strategy, data insight and operational delivery., * Develop and implement a business-wide CRM strategy to improve customer acquisition, engagement, conversion and retention. * Design and optimise automated customer lifecycle journeys, including onboarding, engagement, renewal and win-back campaigns. * Lead testing and optimisation programmes, including A/B and multivariate testing. * Collaborate with marketing, commercial, editorial, data and technology teams to align CRM activity with wider business objectives. * Build and maintain automated workflows, customer journeys, campaign templates and preference centres. * Develop reporting frameworks and dashboards to measure campaign effectiveness and customer performance. * Act as the primary contact for CRM platform enhancements, integrations and support. * Develop internal processes and quality assurance procedures for CRM campaigns. * Manage segmentation strategies to improve targeting, personalisation and customer lifetime value. * Work closely with data, legal and technology teams to ensure compliant customer communications., Hybrid working model (60% office-based) - Flexible start and finish times - 25 days annual leave plus bank holidays + Additional birthday leave + Christmas office closure - Buy and sell holiday scheme - Enhanced pension contributions - Life assurance - Season ticket loan - Ongoing learning and development opportunities - Collaborative and inclusive working environment. ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Machine Learning for Software Developers (and Knitters)](https://www.wearedevelopers.com/videos/154-machine-learning-for-software-developers-and-knitters) - [It's all about the Data](https://www.wearedevelopers.com/videos/425-it-s-all-about-the-data) - [Bridging Code and Culture: How DevRel Drives Community Growth and Employer Branding](https://www.wearedevelopers.com/videos/1329-bridging-code-and-culture-how-devrel-drives-community-growth-and-employer-branding) - [The Neuro-Architecture of Productivity: How Work Environments Impact Cognitive Performance](https://www.wearedevelopers.com/videos/1122-the-neuro-architecture-of-productivity-how-work-environments-impact-cognitive-performance) - [The Data Mesh as the end of the Datalake as we know it](https://www.wearedevelopers.com/videos/156-the-data-mesh-as-the-end-of-the-datalake-as-we-know-it) ## Related Articles - [Data Analyst Salary in the UK](https://www.wearedevelopers.com/magazine/278-data-analyst-salary-in-the-uk) - [Data Engineer Salary UK](https://www.wearedevelopers.com/magazine/253-data-engineer-salary-uk) - [Fully Remote Software Engineer Jobs](https://www.wearedevelopers.com/magazine/447-fully-remote-software-engineer-jobs) - [UK Business Culture and Etiquette](https://www.wearedevelopers.com/magazine/326-uk-business-culture-and-etiquette) - [Top HR Tech Conferences in 2024](https://www.wearedevelopers.com/magazine/303-top-hr-tech-conferences-in-2024) - [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies)