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# CRM Program Lead

- **Company:** iHerb
- **Location:** United States
- **Experience:** Expert
- **Salary:** $77,234.0 - $110,000.0
- **Contract:** Permanent contract
- **Skills:** Microsoft Excel, Asana, Confluence, JIRA, Push Technology, Power BI, SQL Databases, Tableau (Software), Looker Analytics
- **Published:** July 17, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=4b71ac7b4f7a1cee

## About the Role

* Strong communication skills: listening, verbal, and written
 * Strong analytical skills and comfort with data, metrics, and dashboards (Excel, Looker, Tableau, or similar)
 * Highly proficient in excel and project management tools (Asana)

Experience Requirements:

 * 7+ years of marketing experience in CRM or retention marketing
 * Proven experience managing one or more CRM channels - such as direct mail, SMS, push notifications, or email.
 * Demonstrated ability to prioritize, manage multiple initiatives, and work cross-functionally.
 * Strong project management and organizational skills - able to translate vision into clear execution plans.Strong analytical skills and familiarity with data tools (Excel, SQL, Tableau/Power BI).
 * Experience with direct-to-consumer brands preferred.
 * Asana, Confluence, Jira experience preferred

## Description

* Serve as the end-to-end owner for assigned CRM channels (e.g., direct mail/postcard, SMS/WhatsApp, push, or opt-in programs).
 * Define the strategy, roadmap, and KPIs for each program, aligned with iHerb's customer lifecycle and retention goals.
 * Manage campaign planning and execution across owned channels, ensuring accurate targeting, personalization, testing, and delivery.
 * Develop segmentation, audience rules, and message frameworks to improve relevance and performance.
 * Oversee creative development and review processes for all campaigns and customer touchpoints.
 * Define key metrics and reporting for assigned channels: opt-in rates, delivery rates, engagement (CTR, open, click), conversion, and revenue contribution.


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