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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Sales Development Team Lead - Warrington, United Kingdom bas - **Company:** AGR - **Location:** Warrington, UK - **Experience:** Expert - **Salary:** £36,000.0 - £54,000.0 - **Contract:** Permanent contract - **Skills:** Customer Data Management, Data Analytics, Hubspot - **Published:** July 18, 2026 - **Apply:** https://www.adzuna.co.uk/jobs/details/5806149900 ## About the Role * Experience as a high-performing Senior SDR who is ready to move into a team leadership role, or previous experience as an SDR Team Lead. * Native-level fluency in at least one of AGR's core market languages: British English, Danish, Swedish, Norwegian or Finnish. * Experience in B2B SaaS or technology sales. * Strong coaching and mentoring skills, with a genuine interest in developing people. * Excellent verbal and written communication skills. * A data-driven approach and the ability to analyse KPIs, identify performance gaps and take action. * Strong organisational, prioritisation and time management skills. * Experience using a CRM platform, preferably HubSpot, and modern sales engagement tools. * A proactive, resilient and hands-on approach suited to a fast-paced international environment. ## Description We are looking for a Sales Development Team Lead to help accelerate AGR's growth across Europe. This is a dual player-coach role, combining hands-on sales development with the leadership of an international SDR team. Approximately 50% of your time will be focused on managing, coaching and developing a team of five SDRs working across different markets. The remaining 50% will be dedicated to generating qualified pipeline in your own market and leading by example. This role is well suited to either a high-performing Senior SDR who is ready to take the next step into team leadership, or an experienced SDR Team Lead who enjoys staying close to day-to-day prospecting and pipeline generation. You will work closely with Marketing, Account Executives and Revenue Operations to improve outreach, qualification, processes and team performance, directly reporting to VP Growth & Marketing. TEAM LEADERSHIP RESPONSIBILITIES * Lead, coach and develop a team of five SDRs across multiple European markets. * Run regular one-to-ones, coaching sessions, call reviews and performance discussions. * Support the onboarding and continuous development of new and existing SDRs. * Track individual and team performance against agreed KPIs and help the team consistently achieve its targets. * Improve outbound processes, messaging, cadences and playbooks through structured coaching and ongoing testing. * Build a collaborative, accountable and high-performance team culture. * Work closely with Marketing, Sales and Revenue Operations to ensure alignment on campaigns, lead quality, qualification and handover. HANDS-ON SALES DEVELOPMENT RESPONSIBILITIES * Generate qualified pipeline through outbound prospecting in your assigned market. * Identify and qualify prospective customers through phone, email, LinkedIn and other channels. * Engage prospects, understand their needs and book high-quality meetings for Account Executives. * Maintain accurate CRM data, timely follow-up and strong pipeline hygiene in HubSpot. * Share market insights and prospect feedback with Marketing, Sales and Product teams. * Continuously test and improve outreach strategies, messaging and conversion rates. ## Related Videos - [Building Talent Acquisitions Teams](https://www.wearedevelopers.com/videos/1496-building-talent-acquisitions-teams) - [API Platform: From Rest & GraphQL APIs to state-of-the-art standards in seconds](https://www.wearedevelopers.com/videos/1968-api-platform-from-rest-graphql-apis-to-state-of-the-art-standards-in-seconds) - [PySpark - Combining Machine Learning & Big Data](https://www.wearedevelopers.com/videos/44-pyspark-combining-machine-learning-big-data) - [Integrate your Cognitive Assistant with 3rd-party DBs and software](https://www.wearedevelopers.com/videos/249-integrate-your-cognitive-assistant-with-3rd-party-dbs-and-software) - [The 2026 Talent Pivot: Essential Trends for an Evolving Workforce](https://www.wearedevelopers.com/videos/100098-the-2026-talent-pivot-essential-trends-for-an-evolving-workforce) - [How Data is Shaping our Games](https://www.wearedevelopers.com/videos/176-how-data-is-shaping-our-games) ## Related Articles - [UK Business Culture and Etiquette](https://www.wearedevelopers.com/magazine/326-uk-business-culture-and-etiquette) - [Data Analyst Salary in the UK](https://www.wearedevelopers.com/magazine/278-data-analyst-salary-in-the-uk) - [Fully Remote Software Engineer Jobs](https://www.wearedevelopers.com/magazine/447-fully-remote-software-engineer-jobs) - [Data Engineer Salary UK](https://www.wearedevelopers.com/magazine/253-data-engineer-salary-uk) - [What’s the Difference between a Junior, Mid, and Senior Developer?](https://www.wearedevelopers.com/magazine/238-what-s-the-difference-between-a-junior-mid-and-senior-developer) - [Where To Find Software Engineering Jobs](https://www.wearedevelopers.com/magazine/396-where-to-find-software-engineering-jobs)