> Markdown version of [/jobs/ext/1327087-head-of-ecommerce](https://www.wearedevelopers.com/jobs/ext/1327087-head-of-ecommerce). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# Head of eCommerce

- **Company:** The Growth Foundation
- **Location:** UK (Remote available)
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Data Analysis, Google Analytics, Performance Monitor
- **Published:** July 18, 2026
- **Apply:** https://uk.indeed.com/viewjob?jk=822383ef5d22ed22

## About the Role

* Proven experience running ecommerce operations for multi-site DTC businesses or complex retail environments.
 * Track record of improving CM2 (profit per visit) and balancing acquisition vs retention strategies.
 * Strong commercial mindset with demonstrable experience using data and testing to drive decision-making.
 * Experience line-managing senior digital specialists and working with fractional or external technical and merchandising partners.
 * Good technical understanding of ecommerce platforms, analytics, tagging and CRO tools (e.g. Google Analytics/GA4, experimentation platforms).
 * Excellent stakeholder management and communication skills, able to translate insight into commercial plans.
 * Comfortable with hybrid working and occasional travel between offices or sites.

We welcome candidates at a range of experience levels; the right person will combine strategic vision with hands-on execution and a relentless focus on profit per visit.

## Description

* Own end-to-end ecommerce performance. Set the strategy and roadmap for both websites to maximise revenue, profitability and customer lifetime value.
 * Drive commercial KPIs. Be accountable for CM2, average order value, conversion, and new vs returning customer mix - using insight to prioritise activity that delivers profit per visit.
 * Lead and develop the optimisation function. Line-manage the CRO Manager: set objectives, coach on experimentation discipline, conversion copy and UX improvements, and review test plans and outcomes.
 * Coordinate technical and merchandising resources. Manage a fractional technical lead and fractional merchandising resource to ensure platform stability, rapid feature delivery, catalogue health and effective site merchandising.
 * Own the testing and personalisation agenda. Establish and run an evidence-led experimentation programme across both sites to increase conversion and average order value.
 * Optimise the customer journey. Use customer insight, analytics and user research to remove friction across discovery, selection and checkout for both new and returning customers.
 * Commercial planning and stakeholder management. Work closely with marketing, operations and supply chain to align promotions, stock availability and media investment with site capability and margin targets.
 * Reporting and governance. Own regular performance reporting for the senior leadership team, set OKRs for the ecommerce function and ensure robust post-campaign analysis.


## Related Videos

- [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail)
- [Employee Advocacy: The Secret Weapon of Employer Branding](https://www.wearedevelopers.com/videos/1304-employee-advocacy-the-secret-weapon-of-employer-branding)
- [Automate everything via NodeJS and Puppeteer](https://www.wearedevelopers.com/videos/322-automate-everything-via-nodejs-and-puppeteer)
- [From Doubt to Confidence: How Sentry Uses Verdaccio to Bulletproof SDK Releases](https://www.wearedevelopers.com/videos/739-from-doubt-to-confidence-how-sentry-uses-verdaccio-to-bulletproof-sdk-releases)
- [How to build the best Food service in the world](https://www.wearedevelopers.com/videos/520-how-to-build-the-best-food-service-in-the-world)
- [Deployed ML models need your feedback too](https://www.wearedevelopers.com/videos/161-deployed-ml-models-need-your-feedback-too)

## Related Articles

- [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies)
- [Best Companies to work for in London: Top 25 Companies in 2023](https://www.wearedevelopers.com/magazine/187-best-companies-to-work-for-in-london-top-25-companies-in-2023)
- [Fully Remote Software Engineer Jobs](https://www.wearedevelopers.com/magazine/447-fully-remote-software-engineer-jobs)
- [Find a Developer Job: 12 Best Job Sites For Developers](https://www.wearedevelopers.com/magazine/165-find-a-developer-job-12-best-job-sites-for-developers)
- [UK Business Culture and Etiquette](https://www.wearedevelopers.com/magazine/326-uk-business-culture-and-etiquette)
- [7 Most Popular Web Developer Jobs in Europe](https://www.wearedevelopers.com/magazine/163-7-most-popular-web-developer-jobs-in-europe)