> Markdown version of [/jobs/ext/1330337-aeo-geo-web-lead](https://www.wearedevelopers.com/jobs/ext/1330337-aeo-geo-web-lead). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# AEO/GEO & Web Lead

- **Company:** Watershed Technology, Inc.
- **Location:** New York, NY, United States (Remote available)
- **Experience:** Expert
- **Salary:** $175,000.0 - $195,000.0
- **Contract:** Permanent contract
- **Skills:** A/B Testing, Artificial Intelligence, Search Technologies
- **Published:** July 18, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=3d6a569bcdde6961

## About the Role

* A strong point of view on scaling organic growth and LLM visibility. Ideally, you've built this playbook once already and want to build it again on harder terrain
 * Deep fluency in AI tools and models, both as a growth channel and a way to make your team more effective
 * Hands-on experience building and running an A/B testing program from day one
 * Comfort managing external vendors and developers without needing to write all the code yourself
 * Strong analytical instincts; you know when something is working, and you know why

## Description

You'll define how Watershed shows up in a world where search is changing faster than most companies' strategies can keep pace with. This is a rare kind of ownership: you'll build the answer engine optimization (AEO) and generative engine optimization (GEO) playbook for climate and sustainability from scratch, not inherit one, while also running the web infrastructure and conversion rate optimization (CRO) program that turns that visibility into pipeline.

This is a hands-on role sitting within demand generation, reporting into a team that will lean on your point of view to shape where the website, and the brand behind it, goes next. You'll work closely with content, product marketing, and design, but you'll set the agenda: what gets built, what gets tested, and what winning AI search visibility looks like for a category that's still being written., It starts the same for every candidate: getting to know the team members through 1 to 2 conversations about Watershed, your experience, and your interests. Next steps can vary by role, but usual next steps are a skill or experience interview (e.g. a coding interview for an engineer, a portfolio review for a designer, deeper experience call for other roles) which leads to a virtual or in person interview panel. We prioritize transparency and lack of surprise throughout the process.


## Related Videos

- [Bringing the power of AI to your application.](https://www.wearedevelopers.com/videos/1010-bringing-the-power-of-ai-to-your-application)
- [Building an agentic software factory: How we rebuilt product development at Pipedrive](https://www.wearedevelopers.com/videos/100261-building-an-agentic-software-factory-how-we-rebuilt-product-development-at-pipedrive)
- [Edit Your Future: Queerverse Radical AI](https://www.wearedevelopers.com/videos/909-edit-your-future-queerverse-radical-ai)
- [AI Search Insights from OtterlyAI: What We Tested, What Failed, and What Actually Works](https://www.wearedevelopers.com/videos/100133-ai-search-insights-from-otterlyai-what-we-tested-what-failed-and-what-actually-works)
- [Beyond Autocomplete: Local AI Code Completion Demystified](https://www.wearedevelopers.com/videos/961-beyond-autocomplete-local-ai-code-completion-demystified)
- [AI Vector Search at Scale - Ewa Szyszka - Ewa Szyszka](https://www.wearedevelopers.com/videos/2161-ai-vector-search-at-scale-ewa-szyszka-ewa-szyszka)

## Related Articles

- [SEO in an AI world - Google vs. ChatGPT and survival tips for content creators](https://www.wearedevelopers.com/magazine/534-seo-in-an-ai-world-google-vs-chatgpt-and-survival-tips-for-content-creators)
- [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift)
- [Dev Digest 120 - Apple and peers](https://www.wearedevelopers.com/magazine/455-dev-digest-120-apple-and-peers)
- [Graph and AI Trends 2026: Why Is AI Running but Not Yet Delivering?](https://www.wearedevelopers.com/magazine/680-graph-and-ai-trends-2026-why-is-ai-running-but-not-yet-delivering)
- [Dev Digest 137 - AI'm not sure about this](https://www.wearedevelopers.com/magazine/485-dev-digest-137-ai-m-not-sure-about-this)
- [How We Built a Worry-Free System That Runs for 10+ Years – And What We’d Do Again](https://www.wearedevelopers.com/magazine/751-how-we-built-a-worry-free-system-that-runs-for-10-years-and-what-we-d-do-again)