> Markdown version of [/jobs/ext/1342185-digital-optimisation-growth-manager](https://www.wearedevelopers.com/jobs/ext/1342185-digital-optimisation-growth-manager). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Digital Optimisation & Growth Manager - **Company:** Digital Tonic - **Location:** London, UK - **Salary:** £80,000.0 - **Contract:** Permanent contract - **Skills:** A/B Testing, Data Analysis, Software as a Service, Drupal, Google Analytics, Automation of Marketing, Salesforce.Com, Web Performance Optimization, Marketing Cloud - **Published:** July 19, 2026 - **Apply:** https://uk.indeed.com/viewjob?jk=ba0c25fc7cd76367 ## About the Role * Proven experience in digital growth, digital optimisation, conversion rate optimisation (CRO), demand generation or performance marketing within a B2B environment. * A strong understanding of how to optimise complex customer journeys, using data and behavioural insight to improve engagement and conversion. * Experience managing websites, digital acquisition channels and conversion programmes, with a commercial focus on delivering measurable business outcomes. * Comfortable working across SEO, PPC, CRO, analytics and CRM, with the ability to oversee specialist agencies and external partners rather than being the hands-on expert in every discipline. * Experience using platforms such as GA4, Salesforce, Marketing Cloud and CMS platforms (Drupal experience would be advantageous but isn't essential). * Strong analytical skills with the ability to interpret performance data, identify opportunities and build actionable insights. * Confident collaborating with Sales, Product and Marketing teams, influencing stakeholders and aligning digital activity to wider commercial objectives. * Experience within subscription, SaaS, research, professional services or other high-value B2B businesses would be highly beneficial. * Naturally curious, commercially minded and motivated by solving customer and business problems rather than simply managing marketing channels. ## Description This isn't a traditional digital marketing role. You won't inherit a large paid media budget or spend your days tweaking ad campaigns. Instead, you'll own the digital journey that turns anonymous visitors into engaged trial users, and trial users into high-value customers. Working alongside the Head of Demand Generation, Sales, Product and external specialist agencies, you'll optimise every stage of the customer journey - from landing pages and content discovery through to trial activation, behavioural journeys and conversion. With a brand-new trial model launching, you'll have the opportunity to build the digital engine that supports the company's future growth. You'll combine commercial thinking with hands-on optimisation, using data, experimentation and customer behaviour to continually improve digital performance. You'll take ownership of the company's digital acquisition and conversion strategy, optimising every stage of the customer journey from first website visit through to trial activation and subscription. Working closely with Sales, Product and Marketing, you'll continually improve user journeys, landing pages and conversion pathways, using CRO techniques such as A/B testing and behavioural analysis to drive measurable commercial results. You'll manage relationships with specialist SEO, PPC and development partners, ensuring all activity aligns with wider business objectives, while leveraging tools including GA4, Salesforce and Marketing Cloud to improve attribution, reporting and marketing automation. Along the way, you'll build meaningful performance dashboards, identify customer behaviours and friction points, and use data-driven insight to test, learn and continuously improve the digital experience and conversion performance. ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [The user in the eye of the Cargo1492 storm](https://www.wearedevelopers.com/videos/96-the-user-in-the-eye-of-the-cargo1492-storm) - [Decoupling 101 - Why decouple, when not to, progressive decoupling and success stories in decoupling](https://www.wearedevelopers.com/videos/266-decoupling-101-why-decouple-when-not-to-progressive-decoupling-and-success-stories-in-decoupling) - [Bringing the power of AI to your application.](https://www.wearedevelopers.com/videos/1010-bringing-the-power-of-ai-to-your-application) - [The Innovation Formula: Fast Prototyping, Data Analysis, and Real User Insights](https://www.wearedevelopers.com/videos/1421-the-innovation-formula-fast-prototyping-data-analysis-and-real-user-insights) - [Coffee with Developers](https://www.wearedevelopers.com/videos/354-coffee-with-developers) ## Related Articles - [Best Companies to work for in London: Top 25 Companies in 2023](https://www.wearedevelopers.com/magazine/187-best-companies-to-work-for-in-london-top-25-companies-in-2023) - [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies) - [Role of Web Developer in SEO in 2022](https://www.wearedevelopers.com/magazine/97-role-of-web-developer-in-seo-in-2022) - [Dev Digest 120 - Apple and peers](https://www.wearedevelopers.com/magazine/455-dev-digest-120-apple-and-peers) - [Fully Remote Software Engineer Jobs](https://www.wearedevelopers.com/magazine/447-fully-remote-software-engineer-jobs) - [7 Most Popular Web Developer Jobs in Europe](https://www.wearedevelopers.com/magazine/163-7-most-popular-web-developer-jobs-in-europe)