> Markdown version of [/jobs/ext/1343539-sr-dir-content-analytics-cnn-digital-product](https://www.wearedevelopers.com/jobs/ext/1343539-sr-dir-content-analytics-cnn-digital-product). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Sr Dir, Content Analytics - CNN Digital Product... - **Company:** Warner Bros. Discovery - **Location:** Atlanta, GA, United States - **Experience:** Expert - **Salary:** $147,966.0 - $274,794.0 - **Contract:** Permanent contract - **Skills:** Data Analysis, Big Data, Data Visualization, Python (Programming Language), SQL Databases, Tableau (Software), Web Analytics, Semi-structured Data, Information Technology, Domo, Looker Analytics - **Published:** July 19, 2026 - **Apply:** https://www.juju.com/job/00000000ghq66m ## About the Role CNN is seeking a Senior Director of Content Analytics who will be instrumental in leading and fostering a culture of data-informed decision-making. This individual should be self-motivated, work well independently and as part of a team, and be passionate about what they do. The role will be responsible for leading a team of data analysts and data scientists who analyze audience and engagement trends through behavioral, quantitative and qualitative data to guide product and editorial decision-making across a variety of platforms., + 10+ years of experience in data/analytics or related field + 3+ years of experience managing and building an analytics team + Experience with BI tools (e.g. Looker, Domo, Tableau, etc.) + Significant experience using SQL to explore and analyze large data sets in cloud environments + Experience with providing data requirements while working with structured and unstructured data sets + Experience with digital news, streaming content or relevant digital analytics experience plus strong interest in news Key Contributors to Success... + Ability to attract, retain, and develop data talent through caring leadership and an inclusive mindset + Collaborative approach to partnership + Comfortable communicating with a diverse set of backgrounds, seniority levels, and knowledge sets, particularly in translating complex data concepts to strategic recommendations + Logical mindset capable of making appropriate trade-offs between speed and analytical depth without sacrificing quality + A self-starter who is passionate about getting data, using data, making sense of data, and helping others benefit from making analytics driven decisions Nice-to-Haves... + BA/BS degree or higher in Math/Stats, Operations Research, Computer Science, Engineering, or other related quantitative field + Industry knowledge of digital streaming services and how to approach them with an analytical lens strongly preferred + Experience working with editorial teams + Strong background in experimentation and statistics + Experience with writing Python and R scripts ## Description The Senior Director will report to the VP of Audience and Engagement Analytics. Your Role Accountabilities... The Senior Director of Content Analytics will: + Develop comprehensive methodologies to assess performance of individual pieces of content compared to expectations + Deeply understand, measure, and explain the news cycle, providing assessments of content and overall digital performance relative the news cycle of the day + Support the growth and deepening of audience engagement for content delivered via streaming products and produce best-in-class insights with tangible opportunities for editorial teams to act on + Inform long-term content strategy through deep analytics and modeling synthesized with research + Drive the development self-serve tools for the newsroom to be able to quickly understand performance and inform real-time decisions for coverage and content promotion + Co-lead the conversation on digital performance in daily news meetings with editorial partners + Partner with audience and engagement analytic teams to evaluate how content drives overall reach and deepens engagement + Develop and lead a team of data analysts who partner with product and editorial teams + Execute on the analytic strategy of content groups within CNN, building programs to deliver data analysis, experimentation, and survey-based research in support of product and editorial decisions + Evaluate existing and develop new metrics, reports, and dashboards for internal audiences; create consistent and documented data definitions for key content metrics + Apply both quantitative disciplines and creativity to translate data into actionable insights through data visualization + Define and validate data by working with business partners to ensure data quality and alignment with company-wide data logic/naming conventions + Work with internal or external data partners to process, organize, and connect various data sources, including content metadata, behavioral user data, and third-party audience and customer satisfaction data. ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Alibaba Big Data and Machine Learning Technology](https://www.wearedevelopers.com/videos/37-alibaba-big-data-and-machine-learning-technology) - [The Innovation Formula: Fast Prototyping, Data Analysis, and Real User Insights](https://www.wearedevelopers.com/videos/1421-the-innovation-formula-fast-prototyping-data-analysis-and-real-user-insights) - [Data Science, ML & AI in the Oil and Gas Industry at NDT Global - Dr. Katja Träumner](https://www.wearedevelopers.com/videos/1308-data-science-ml-ai-in-the-oil-and-gas-industry-at-ndt-global-dr-katja-traumner) - [Data Science on Software Data](https://www.wearedevelopers.com/videos/162-data-science-on-software-data) - [How Data is Shaping our Games](https://www.wearedevelopers.com/videos/176-how-data-is-shaping-our-games) ## Related Articles - [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production) - [Data Analyst Salary in the UK](https://www.wearedevelopers.com/magazine/278-data-analyst-salary-in-the-uk) - [Highest Paying Tech Companies for Developers](https://www.wearedevelopers.com/magazine/220-highest-paying-tech-companies-for-developers) - [Top Big Data Technologies That You Need to Know](https://www.wearedevelopers.com/magazine/108-top-big-data-technologies-that-you-need-to-know) - [Making Data Warehouses Fast: A Developer’s Story](https://www.wearedevelopers.com/magazine/107-making-data-warehouses-fast-a-developer-s-story) - [A call for Guest Writers for the WeAreDevelopers Magazine](https://www.wearedevelopers.com/magazine/648-a-call-for-guest-writers-for-the-wearedevelopers-magazine)