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# Senior Tracking Manager - GA4 / GTM / Server-Side Tracking

- **Company:** Statista GmbH
- **Location:** Hamburg, Germany
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** JavaScript (Programming Language), A/B Testing, Application Programming Interfaces (APIs), Amazon Web Services, Databases, Information Engineering, Google Analytics, PostgreSQL, BIG-IP Global Traffic Manager (GTM), Web Analytics, Usage Analysis, Backend, Data Layers, Data Analytics
- **Published:** July 19, 2026
- **Apply:** https://de.indeed.com/viewjob?jk=ca41a164ae43d909

## About the Role

* Experience in web analytics, tracking, or product analytics
 * Strong hands-on skills with GA4, GTM, and server-side tracking
 * Experience with SPA tracking, data layers, and event design
 * Good understanding of JavaScript and tracking implementation
 * Familiarity with APIs, backend setups, and databases (e.g., Redshift, PostgreSQL)
 * Experience with A/B testing and data-driven product decisions
 * Knowledge of GDPR and consent management
 * Plus: AWS, analytics/data engineering background, or experience in complex platforms

## Description

Own and scale our end-to-end tracking setup across web and server-side environments. You'll define event architecture for a modern SPA, ensure high-quality data, and partner with product and engineering on experimentation and performance analysis.

What You'll Do

 * Own tracking across GA4, GTM, and server-side (sGTM)
 * Design event architecture and data layers for SPAs
 * Define and implement tracking plans for product and marketing
 * Enable A/B testing and experimentation tracking
 * Ensure data quality, consistency, and GDPR compliance
 * Integrate analytics and third-party tools
 * Collaborate with product, engineering, and data teams


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