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# Ecommerce Content & Optimisation Executive

- **Company:** Cotswold Outdoor
- **Location:** Swindon, UK
- **Salary:** £26,000.0 - £28,000.0
- **Contract:** Permanent contract
- **Skills:** Adobe Analytics, A/B Testing, Adobe Experience Manager, Data Analysis, Content Analysis, Digital Content
- **Published:** July 20, 2026
- **Apply:** https://www.totaljobs.com/job/e-commerce-executive/cotswold-outdoor-group-ltd-job107717770

## About the Role

* Has experience in ecommerce, digital content, online retail or a similar environment.
 * Enjoys working with both creative content and data-driven insights.
 * Has experience using a CMS, ideally Adobe Experience Manager (AEM), or is confident learning new systems quickly.
 * Is naturally curious about customer behaviour and passionate about delivering great online experiences.
 * Has strong attention to detail and excellent organisational skills.
 * Can manage multiple priorities while maintaining a high standard of work.
 * Is a confident communicator who enjoys building relationships and working collaboratively.
 * Takes ownership, shows initiative and is eager to learn and develop new skills.
 * Has an interest in ecommerce, optimisation, personalisation and digital trends.
 * Brings a positive, proactive attitude and enjoys solving problems.

## Description

* Build and publish engaging onsite content across homepages, landing pages, navigation and campaign pages using Adobe Experience Manager (AEM).
 * Support the planning and delivery of seasonal campaigns, promotions and key trading events.
 * Help create personalised customer experiences by delivering targeted content through Bloomreach.
 * Analyse customer behaviour and content performance using tools such as Adobe Analytics and Contentsquare.
 * Identify opportunities to improve the customer journey through testing, optimisation and insight-led recommendations.
 * Take ownership of assigned A/B tests, reporting on results and helping to implement improvements.
 * Support the delivery of Retail Media campaigns, ensuring placements are accurate, effective and customer-focused.
 * Collaborate with a wide range of stakeholders to ensure content is delivered accurately and on time.
 * Share insights, ideas and best practices to support continuous improvement across the Ecommerce team.
 * Develop your expertise in ecommerce optimisation, personalisation and customer experience.


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