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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Marketing Technology Senior Product Owner - **Company:** Delta Airlines - **Location:** Atlanta, GA, United States - **Experience:** Expert - **Contract:** Temporary contract - **Skills:** Microsoft Excel, Agile Methodology, Customer Data Management, Scrum Methodology, Power BI, Data Driven Tests, Data Streaming, Systems Integration, Tableau (Software), Data Analytics - **Published:** July 20, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=53af79dc0dd96ab5 ## About the Role * Experience owning or contributing to marketing technology platforms or ecosystems. * Familiarity with customer data, campaign execution, personalization, or measurement systems. * Experience owning or contributing to marketing technology platforms or ecosystems. * Foster upskilling opportunities across teams, elevating capabilities in areas that need development to support a culture of continuous improvement and innovation. * Strong organizational and prioritizations skills. * Data and solutions driven. * Innovative thinker and problem solver. * High adaptability, strategic, and detail oriented. * Deliver value by translating user stories into high-level product enhancements. * Ability to work in a fast-paced, dynamic environment. * Ability to plan and carry out responsibilities with passion, enthusiasm, and a can-do attitude. * Consistently prioritizes safety and security of self, others, and personal data. * Embraces diverse people, thinking, and styles. * Possesses a high school diploma, GED, or high school equivalency. * Is at least 18 years of age and has authorization to work in the United States., * Working knowledge of agile methodology and scrum implementation. * Knowledge of key performance metrics with focus on analytics and optimization. * Experience using Excel, Tableau and/or Power BI for data-driven analysis. * Strong project management, organizational, and prioritizations skills. * Knowledge of key performance metrics for omni-channel with focus on analytics and optimization. * Commerce/retail experience, preferably within Delta Air Lines or competitor in travel industry. ## Description Marketing Technology Domain Ownership: * Own the translation of marketing use cases into scalable technology solutions across platforms (e.g., CDP, campaign tools, personalization). * Partner with engineering and data teams to define data flows, integrations, and activation strategies. * Evaluate trade-offs across marketing platforms to ensure long-term scalability and efficiency. Strategic Product Execution * Partner with product leaders to translate high-level product strategy into executable backlogs, ensuring alignment with enterprise priorities and business objectives. * Own the translation of marketing use cases into scalable technology solutions across platforms (e.g., CDP, campaign tools, personalization) * Partner with engineering and data teams to define data flows, integrations, and activation strategies * Evaluate tradeoffs across marketing platforms to ensure long-term scalability and efficiency * Rapidly assess and understand key product features that will have a significant impact on the assigned squads. * Work with various squads to craft clear and concise user stories with defined acceptance criteria. * Lead sprint demos and ensure the successful delivery of features that meet predefined business criteria. * Ensure alignment between product vision and execution across different product squads, coordinating efforts with other Product Owners as necessary. Cross-Squad Collaboration and Leadership * Lead and actively participate in all squad ceremonies, including sprint planning, backlog refinement, and retrospectives. * Facilitate backlog refinement meetings to ensure user stories are broken down into manageable, deliverable increments within each sprint. * Act as the primary point of contact for integrating cross-squad efforts, ensuring coherent and consistent product development across teams. * Foster a culture of continuous improvement by contributing to and facilitating Product Owner communities of practice, sharing knowledge and best practices across squads. Stakeholder Engagement * Partner with marketing leaders to translate high-level business needs, user stories, and use cases into executable backlogs, ensuring alignment with product sponsor priorities, visions, and business objectives. * Serve as the bridge between stakeholders and development squads, ensuring that feedback is rapidly integrated and business objectives are consistently communicated and aligned. * Engage regularly with stakeholders, Product Sponsors, and Product Managers to provide insights on progress, aligning deliverables with the overarching enterprise strategy. * Use a data-driven approach to validate decisions and provide evidence-based recommendations for new features and iterations. Agile Methodology Advocacy * Champion agile practices within the squads, ensuring that teams are following agile best practices to deliver high-quality features. * Utilize agile management tools like Agility to track product development progress and maintain data integrity. * Promote a culture of flexibility and responsiveness, adapting the development process as priorities shift. WHAT DOES SUCCESS LOOK LIKE IN THIS ROLE? * Maintain a roadmap and prioritized backlog aligned to key business goals and outcomes. * Improve campaign speed, targeting accuracy, or personalization effectiveness. * Enable more efficient audience activation and measurement. * Drive adoption of marketing technology capabilities across teams. ## Related Videos - [Beyond Dashboards: Fixing Text-to-SQL with Semantic RAG](https://www.wearedevelopers.com/videos/2036-beyond-dashboards-fixing-text-to-sql-with-semantic-rag) - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [PySpark - Combining Machine Learning & Big Data](https://www.wearedevelopers.com/videos/44-pyspark-combining-machine-learning-big-data) - [Python-Based Data Streaming Pipelines Within Minutes](https://www.wearedevelopers.com/videos/1233-python-based-data-streaming-pipelines-within-minutes) - [Data Analytics with Microsoft Fabric: End-to-End Use Case with Data Agents](https://www.wearedevelopers.com/videos/1547-data-analytics-with-microsoft-fabric-end-to-end-use-case-with-data-agents) - [REST, GraphQL, gRPC, and more: A comparison of modern API styles](https://www.wearedevelopers.com/videos/100247-rest-graphql-grpc-and-more-a-comparison-of-modern-api-styles) ## Related Articles - [Highest Paying Tech Companies for Developers](https://www.wearedevelopers.com/magazine/220-highest-paying-tech-companies-for-developers) - [Why developer experience matters](https://www.wearedevelopers.com/magazine/514-why-developer-experience-matters) - [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production) - [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift) - [What Are The Top Skills Required For Azure Developers?](https://www.wearedevelopers.com/magazine/77-what-are-the-top-skills-required-for-azure-developers) - [What’s the Difference between a Junior, Mid, and Senior Developer?](https://www.wearedevelopers.com/magazine/238-what-s-the-difference-between-a-junior-mid-and-senior-developer)