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# Data Scientist - Marketing Mix Modeling & Visualization

- **Company:** OMNICOM MEDIA GROUP HOLDINGS INC.
- **Location:** United States (Remote available)
- **Experience:** Starter
- **Contract:** Permanent contract
- **Skills:** Data Analysis, Data Visualization, Python (Programming Language), Machine Learning, Power BI, Tableau (Software), Information Technology
- **Published:** July 21, 2026
- **Apply:** https://arc.dev/remote-jobs/j/redirect/p61o6aa0k3

## About the Role

We are seeking a highly motivated Data Scientist to join our Analytics team, with a focus on Marketing Mix Modeling (MMM) and data visualization. This is an exciting opportunity for a fresh graduate or early-career professional who is passionate about combining data science with marketing effectiveness to drive impactful business decisions., * Bachelor's or Master's degree in Statistics, Data Science, Economics, Computer Science, Engineering, or a related quantitative field.

 * 1-3 years of experience in data analysis or data science
 * Proficiency in R and Python for data manipulation, modeling, and visualization.
 * Familiarity with Marketing Mix Modeling or a strong interest and ability to learn quickly.
 * Experience creating data visualizations and dashboards in Tableau and Power BI.
 * Solid understanding of statistical techniques such as regression, time-series analysis, and optimization.
 * Strong communication skills with the ability to explain technical concepts to non-technical audiences.
 * Detail-oriented, curious, and proactive in problem-solving.
 * Exposure to media data (e.g., TV, digital, OOH) and marketing KPIs.
 * Experience with marketing analytics platforms or MMM tools.
 * Understanding of adstock and saturation modeling.

## Description

* Develop and maintain Marketing Mix Models using statistical and machine learning techniques in R and Python.
 * Analyze marketing, media, and business data to quantify the impact of different marketing activities on key business KPIs (e.g., sales, leads, ROI).
 * Collaborate with stakeholders to define modeling goals, interpret results, and translate them into actionable insights.
 * Build and maintain dynamic, user-friendly dashboards using Tableau and Power BI to visualize key metrics and insights.
 * Conduct ad-hoc analyses to support business strategy and marketing planning.
 * Help ensure data quality and consistency across projects.


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