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# Senior Data Analyst

- **Company:** Bauer Media Group
- **Location:** Manchester, UK
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** A/B Testing, Power BI, Standard Sql, SQL Databases, Tableau (Software), Data Analytics
- **Published:** July 22, 2026
- **Apply:** https://uk.indeed.com/viewjob?jk=f67ebacfe6265fc1

## About the Role

* Strong SQL experience.
 * Experience in Data Analytics, Insights or BI.
 * Dashboarding experience with Power BI, Tableau or similar.
 * Strong customer insight and behavioural analysis skills.
 * Excellent communication and stakeholder management.
 * Naturally curious and commercially minded approach.

Desirable

 * CRM or lifecycle marketing analytics.
 * Experience in gambling, fintech, insurance, comparison sites or consumer digital businesses.
 * Experimentation and A/B testing knowledge.

Working Pattern & Location
Manchester preferred with hybrid working. Typically one day per week in the office (Tuesday), with occasional London travel. Full-time, Monday to Friday, 37.5 hours per week.

## Description

This is far more than a reporting role. You will investigate customer behaviour, uncover opportunities for growth, influence strategy, and help evolve a growing analytics function. You will work across multiple channels and stakeholder groups, turning data into commercial action and helping optimise customer journeys, engagement and revenue.

Why Join Us?
You will join during an exciting period of change as we continue to modernise our analytics capability. There is genuine opportunity to influence how insights are created, communicated and used. No two days are the same, and you will have broad exposure to product, marketing, content and commercial teams.

Your Role

 * Analyse customer behaviour across SMS, web, app and digital channels.
 * Use SQL to interrogate large customer and transactional datasets.
 * Produce actionable insights and recommendations.
 * Build and maintain dashboards in Power BI, Tableau or similar tools.
 * Develop customer segmentation, retention and lifecycle analysis.
 * Evaluate tests, campaigns and pricing strategies.
 * Present findings clearly to technical and non-technical stakeholders.
 * Support strategic decision making across Consumer Competitions.


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