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# CRM Solutions Officer

- **Company:** MidWestOne Bank
- **Location:** Iowa City, IA, United States
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Application Programming Interfaces (APIs), Data Analysis, Customer Data Management, Data Integration, Data Integrity, Automation of Marketing, Information Technology, Data Analytics
- **Published:** July 22, 2026
- **Apply:** https://careerlink.com/job/job_synd/3141868032--crm-solutions-officer/

## About the Role

* Bachelor's Degree and/or Certifications in data analysis, information technology, digital marketing, business, or communications, is preferred.
 * Minimum of five years of experience in CRM management, product ownership, or a related role; experience with 360 View CRM system a plus.
 * Strong understanding of CRM systems, customer data management, and marketing communications.
 * Familiarity with automated Customer Journeys (B2B and B2C), marketing automation tools, and data analytics platforms, and related digital CX required.
 * Certifications from CRMs, ERP, ESP and/or multichannel marketing platforms a plus.
 * Familiarity with APIs and similar data integrations a plus.

## Description

The CRM Solutions Officer is responsible for managing the CRM system and ensuring its effective use for customer communications. This role requires a strategic thinker with a strong understanding of CRM systems, customer relationship management, marketing communications, and inspiring a sales culture.
Responsibilities

 * Lead the development, implementation, and optimization of the CRM system to meet business objectives and enhance customer engagement.
 * Develop and execute customer communication strategies through the CRM, including email campaigns, notifications, personalized messaging, and journey-triggered communications.
 * Optimizes A/B and multivariate tests of Customer journeys and communications.
 * Work closely with marketing, sales, IT, and customer service teams to ensure the CRM system supports their needs and integrates seamlessly with other business processes.
 * Oversee the collection, analysis, and utilization of customer data to drive targeted marketing efforts, improve customer experience, and support segmentation strategies.
 * Utilize customer and prospect data to aid in client retention, acquisition, and cross-selling.
 * Track and report on CRM performance metrics, including customer engagement, campaign effectiveness, and system usage.
 * Identify opportunities for system enhancements and process improvements to maximize the CRM's value to the organization.
 * Provide training and support to CRM users, ensuring they are equipped to leverage the system effectively.
 * Maintains data integrity and assures adherence to risk management policies.
 * Collaborates with Compliance and other departments to maintain continuous compliance with banking, marketing and postal regulations, including CAN-SPAM, CDA, CPRA, CRA, Fair Banking, and all others as applicable.


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