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# Chief Digital Officer

- **Company:** Vivobarefoot
- **Location:** Hallen, UK
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Data Infrastructure, Systems Integration, Data Analytics
- **Published:** July 23, 2026
- **Apply:** https://uk.indeed.com/viewjob?jk=6ac2150b83a70a69

## About the Role

We are looking for a rare combination of commercial leader, technology leader, customer obsessive, builder and strategic thinker. Someone who can move seamlessly between board-level strategy and operational execution, and who is deeply aligned with Vivobarefoot's purpose and regenerative worldview.

 * Executive-level leadership experience in a global consumer, retail, DTC or digitally native business.
 * Significant ownership of ecommerce revenues exceeding £50m+.
 * Proven success leading digital transformation programmes.
 * Strong technology, CRM and customer experience credentials.
 * Experience implementing AI and data-led commercial initiatives.
 * Track record of leading high-performing multidisciplinary teams.

## Description

The CDO will own and integrate: Digital Commerce, Technology & Platforms, Customer Experience, CRM, Data & Analytics, AI & Digital Transformation, and the Ecommerce Centre of Excellence.

Digital Commerce

 * Own the global ecommerce strategy and roadmap.
 * Drive online revenue growth, conversion, retention and profitability.
 * Establish and lead the Ecommerce Centre of Excellence.
 * Develop global best practices across acquisition, merchandising, CRO and customer journeys.
 * Partner with regional GMs to maximise regional digital performance.

Customer Experience & CRM

 * Work closely with our Customer Journey Director to drive end-to-end customer experience across all digital touchpoints

Technology & Platforms

 * Lead technology strategy and architecture.
 * Own ecommerce platforms, CRM systems, data infrastructure and digital product development.
 * Ensure scalability, reliability, security and operational excellence.
 * Drive ERP, platform and systems integration initiatives.

Data, AI & Transformation

 * Develop Vivobarefoot's AI and digital transformation agenda.
 * Build a culture of data-led decision making.
 * Create clear measurement frameworks and commercial dashboards.

Leadership

 * Lead and develop teams across Ecommerce, CRM, CX, Technology, Data & Analytics and Digital Product.
 * Build a high-performance culture balancing innovation with commercial rigour.
 * Act as a strategic advisor to the CEO and Executive Team.


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