> Markdown version of [/jobs/ext/1399120-b2b-crm-lead-9-month-parental-leave-cover](https://www.wearedevelopers.com/jobs/ext/1399120-b2b-crm-lead-9-month-parental-leave-cover). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # B2B CRM Lead - (9 Month Parental Leave Cover) - **Company:** Too Good To Go GmbH - **Location:** Berlin, Germany - **Experience:** Expert - **Contract:** Temporary contract - **Skills:** Data Analysis, Software as a Service, Cloud Computing, Automation of Marketing, Mixpanel, Cloud Services, Salesforce.Com - **Published:** July 23, 2026 - **Apply:** https://de.indeed.com/viewjob?jk=84777182a6fc2a80 ## About the Role Our ideal candidate is an experienced leader who can recognise when business opportunities can and should benefit from being folded into the CRM landscape. You will shine in this role if you can think big, and convince others, about how targeted, scalable lifecycle communications align with our north star of saving more food. While we value some technical expertise in marketing automation, CRM or B2B SaaS technologies, we also appreciate your project management skills and ability to juggle priorities to get the job done., * Experience leading CRM, retention, lifecycle or marketing automation teams * Track record of improving B2B lifecycles, lead-gen funnels and/or SaaS comms * Working knowledge of Salesforce Marketing Cloud (SFMC) * MarTech understanding of CDPs like HighTouch, Census or Segment, and a product analytics and experimentation platform like Amplitude or MixPanel * Strategy- and partner-centric, with the ability to think through and deliver against what you believe our supplying partners need and want most * A great communicator who is able to win the hearts and minds of stakeholders across different departments * A self-starter with an adaptable work-style - able to get results in a fast-paced environment * A team player - willing to go the extra mile to meet tight deadlines and an ability to inspire and motivate team members to do the same * Able to work effectively remotely when required Good to have * B2B marketing background preferred; marketplace or two-sided platform experience a bonus * Braze experience is a bonus but not a barrier * Knowledge of the broader Salesforce ecosystem like Sales Cloud, Service Cloud, Data Cloud or similar, We want to inspire and empower everyone to fight food waste together. With that mission, it's only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we're allowed to be ourselves, and we're committed to a culture where all of us belong. ## Description * Oversee strategy behind and execution of B2B marketing planned campaigns, lifecycle marketing automated programs and operational communications * Prioritise defined company priorities - and advocate for them cross-functionally - in the B2B CRM roadmap * Work closely with the CRM, Product, Marketing & Commercial teams to scope requests and new ideas for features, automations, adhoc comms, and messaging formats * Mentor team members on project prioritisation against strategic goals and establish best practices for scalable, efficient CRM work * Set the direction for data activation, data-driven insights and proper reporting/attribution work to be able to understand and communicate business impact of CRM efforts, using an experimentation framework for testing and iterative improvements, + Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave + Health insurance and pension plans (subject to country of employment). + Additional days off for significant life events * CELEBRATE & SOCIALISE * + Regular social events like summer and winter parties. + Coffee, snacks and fully-equipped kitchens. + Get to know our community with a monthly free Surprise Bag + Paid volunteer time through our Shareback volunteering programme + Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups ## Related Videos - [Demografie nutzen um jedem Bewerber das passende Angebot zu machen!](https://www.wearedevelopers.com/videos/836-demografie-nutzen-um-jedem-bewerber-das-passende-angebot-zu-machen) - [Leverage Cloud Computing Benefits with Serverless Multi-Cloud ML ](https://www.wearedevelopers.com/videos/78-leverage-cloud-computing-benefits-with-serverless-multi-cloud-ml) - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Beyond Hiring: Building a Sustainable Talent Acquisition Engine at Deutsche Bahn](https://www.wearedevelopers.com/videos/1856-beyond-hiring-building-a-sustainable-talent-acquisition-engine-at-deutsche-bahn) - [ZEISS & Microsoft - Building the Next Generation Medical Ecosystem in the Cloud](https://www.wearedevelopers.com/videos/424-zeiss-microsoft-building-the-next-generation-medical-ecosystem-in-the-cloud) - [Data Science on Software Data](https://www.wearedevelopers.com/videos/162-data-science-on-software-data) ## Related Articles - [Best Companies to Work For in Berlin: Top 14 Companies in 2023 ](https://www.wearedevelopers.com/magazine/188-best-companies-to-work-for-in-berlin-top-14-companies-in-2023) - [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies) - [Best Companies to Work For in Germany: Top 25 Companies in 2023 ](https://www.wearedevelopers.com/magazine/33-best-companies-to-work-for-in-germany-top-25-companies-in-2023) - [Top 10 Startups in Munich in 2023](https://www.wearedevelopers.com/magazine/184-top-10-startups-in-munich-in-2023) - [Where to Find German Tech Jobs](https://www.wearedevelopers.com/magazine/366-where-to-find-german-tech-jobs) - [Find a Developer Job: 12 Best Job Sites For Developers](https://www.wearedevelopers.com/magazine/165-find-a-developer-job-12-best-job-sites-for-developers)